Very good video....in short, the exclusive license is on hold pending madden sales and critical reviews. The NFL not happy with EAs efforts over the years. Not buying the game will mean most likely the NFL opens the picense to multiple studios, and it's smarter for them to do that anyway, as they can charge all those studios a fee for the license instead of just one company.
I like this guy until he said ea will pay the same amount they are paying for exclusive rights for non exclusive rights. That is the most stupid thing I have ever heard. And that ea have no bargaining power.
Look a what they did with fifa when the tried to strong arm them into a new deal they rebranded the game and struck Licensing deals with leagues not fifa. And fifa games made them a shit ton more money that madden. So what is going to stop them only making ncaa the better selling game and saying to no to nfl if its no exclusive and using that saved money for other things like trying to get back rights to nba or mlb.
Plus I honestly think there is no way nfl and nflpa will allow gaming rights to be not exclusive cos I just can't see be non-exclusive rights being able to generate the same sort of fee. And the nfl is all about money.




