Roughnut targeted Sel. Just as he did Buddy against the Swans.considering Roughy pulled Joel into the tackle and Joel had his arm around the ball, Roughy would have to be expecting some contact along the way. Selwood wasn't going to let go of that ball. Only he would know whether he accidentally on purpose 'slipped' as he was getting up but the fact that his arm touched Roughy as he was steading himself is in no way similar to the angry choking by Lake or the forearm lockdown by Harvey.
The North/Hawks flogs who are trying to draw parallels have been sucked in by the picture books that show a microsecond glimpse of the action. Perhaps they'd better learn to look a bit deeper next time.
The publicity would have encouraged Bowden to refer the incident to the MRP who correctly consigned it to the garbage bin.