Adelaide’s Preseason Camp
Entering this year, the Crows were coming off a season in which they almost made it to a Grand Final. Hopes were high, then came the preseason camp run by Collective Mind in which the players endured the sort of torture usually reserved for refugees seeking asylum in Australia.The resulting angst, division and media speculation saw the Crows season marred by injury, rumours and players wanting out. Apparently, the players were put through all sorts of ‘mental strength training’, which seemed to result in them all having a collective breakdown. It also seemed to take time away from training for football, which it turns out is fairly crucial for a football side.
Adelaide Crows hold a media conference on a Saturday
If having Collective Mind run your preseason camp wasn’t bad enough, the Crows handling of it was arguably as bad. After denying anything was wrong with the camp to media and fans, the Crows buckled under the pressure of facts and conducted a weirdly timed (Saturday afternoon with footy about to start) and bizarre media conference to concede the camp was a massive failure. This was another terrible idea. Adelaide’s head of football Brett Burton and coach Don Pyke conceded things had gone poorly but were pretty light on details and seemed not too keen to accept much of that annoying responsibility. Well, not in the sense that it came with any actual consequences. People are quite happy to say ‘I take full responsibility’ if they know nothing will happen to them. Burton even tried to defend the fact Collective Mind had no relevant credentials by stating:
“These guys are not psychologists; they don’t profess to be psychologists. They’re mental skills coaches.”
Burton seemed to miss the fact that his statement wasn’t a defence but the point everyone critical of the club was making. We already knew they didn’t have any credentials because ‘mental skill coaches’ isn’t a real thing.
Collective Mind media conference
Learning nothing from the Crows shambolic response, Collective Mind decided to also hold a media conference but waited until after the end of the regular season to do so. This meant it just kept the issue going long past the point anyone cared anymore. To think they probably paid some PR agency to provide them with this terrible advice. The media release announcing the Collective Mind conference claimed it would ‘clear the air’, but you’d be surprised to learn that it didn’t. In a rambling, corporate speak filled performance, the collective minds at Collective Mind said the camp had been a complete success, and they had had no negative feedback and that business was now going great, thank you very much. It meant that either the Crows were lying, or Collective Mind were or (probably the clubhouse favourite) both were. The whole media conference was a mess and made you realise that if the Crows hierarchy fell for these guys, then changes need to be made.
Started with Lever wanting to join Melbourne, and somehow the AFC are shown by some of these media asses, to be in a disharmonious state. This set a trend for the media to be attacking the club all throughout the summer between 2017 and 2018.
It almost seems like a summary of all the main points by BigFooty Crows board!
There were a few mis-truths in the quoted article above. Examples:
“Players wanting out” - actually only one - McGovern. A player who was so traumatised by the Camp that he’s going to the best club possible to avoid further traumas - Carlton.