RussellEbertHandball
Flick pass expert
Pirate Life and the club have gone into a JV to raise more funds for the club, to help build the new Club Museum and are donating $5/slab for the sale of their new drop The Creed Lager.
I reckon it should become a permanent thing, with the local brewer producing a beer where part of the funds go to Port and they effectively become a JMS.
When the athletics started during the Olympics, I decided I would knock off my slab of Prison Bar Ale. So 2 cans a night over the 8 nights of athletics and the slab was finished. Don't know if the beer has aged over the 10 months I had it, but it was a great drop and the cans look bloody great. I'm keeping the cans, cutting off the top and turning them into containers rather than using plastic ones.
The $5/slab the club received from the Prison Bar Ale was supposed to be used to build a new scoreboard. Nothing's been built, but we have the led screen on the back of a truck scoreboard.
Got me thinking, the club and Pirate Life should form a JV, drop the price of a slab of Prison Bar Ale from $55 down to $45, the club still get $5/slab, the club does most of the marketing, becomes a distributor and aims to sell 1 million slabs over 5 years and the $5/slab goes to pay off debt. $5mil of $13mil debt reduction is worthy of Pirate Life being a JMS.
200,000 slabs a year isn't that unrealistic. A campaign promoting - drinking your way out of debt - might give the creative types in marketing, a half interesting challenge.
Anyway will have to taste the new beer to see if its as good as the Prison Bar Ale.
The above video is at
I reckon it should become a permanent thing, with the local brewer producing a beer where part of the funds go to Port and they effectively become a JMS.
When the athletics started during the Olympics, I decided I would knock off my slab of Prison Bar Ale. So 2 cans a night over the 8 nights of athletics and the slab was finished. Don't know if the beer has aged over the 10 months I had it, but it was a great drop and the cans look bloody great. I'm keeping the cans, cutting off the top and turning them into containers rather than using plastic ones.
The $5/slab the club received from the Prison Bar Ale was supposed to be used to build a new scoreboard. Nothing's been built, but we have the led screen on the back of a truck scoreboard.
Got me thinking, the club and Pirate Life should form a JV, drop the price of a slab of Prison Bar Ale from $55 down to $45, the club still get $5/slab, the club does most of the marketing, becomes a distributor and aims to sell 1 million slabs over 5 years and the $5/slab goes to pay off debt. $5mil of $13mil debt reduction is worthy of Pirate Life being a JMS.
200,000 slabs a year isn't that unrealistic. A campaign promoting - drinking your way out of debt - might give the creative types in marketing, a half interesting challenge.
Anyway will have to taste the new beer to see if its as good as the Prison Bar Ale.
The above video is at
Pirate Life launch The Creed Lager | PTV
The Creed has been handed down through generations and shaped legions of Port Adelaide people. Help build upon this history with $5 from every case of sold going towards building the Club museum.
www.portadelaidefc.com.au
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