News New Apparel Supplier: Macron

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tribey

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Seem a bit if a "Challenger" brand to use Koch Speak.

Some of the more recognised Soccer clubs they supply are: Lazio, Sampdoria, Balogna, Udinese, Hellas Verona, PAOK, Hibernian, Millwall and Notts Forrest.

They also supply the Welsh, Scottish and Italian National Rugby Union Jerseys.
Don’t forget Bolton Wanderers, who are circling the plug’ole of League Two these days
 

RussellEbertHandball

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No wonder ISC did such a sh*t house job with the PB's, both production volumes and the logo fiasco. From the club's article.


Port Adelaide visited Macron’s impressive new headquarters in Bologna, Italy, in late 2019 to help with the design of the new club apparel.

Macron has been working closely with the club and players throughout 2020 to develop its first AFL guernsey and the official on-field range for 2021.

Macron Chief Executive Officer Gianluca Pavanello said the company was delighted to partner with Port Adelaide, a club which shared a similar philosophy.

“This will be the first time the Macron Hero logo will be seen in the AFL and we are delighted with joining Port Adelaide. Port Adelaide is a club with a history of success, with bold ambition to expand and grow but always remaining connected to where it comes from, something that resonated strongly with Macron and that was clearly evident from the first moment we met with the team at Port Adelaide,” Mr Pavanello said.
 

RussellEbertHandball

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At 1.45 in the video Vicky Schwarz says the Macron deal is a 4 years, multi million dollar deal.

So would this be cash or part some direct cash + licence fee per item sold? Never heard/read reports of what apparel deals are worth in the AFL. Wonder if Macron are paying a premium to get a foot into the AFL??




This is how the shirt deals work in Euro soccer. Article is dated August 2020.


Each summer, there will be claims that clubs can finance big-money transfers based on jersey sales alone. In 2018, there were reports that Juventus would make their money back on Cristiano Ronaldo’s transfer through jersey sales. If Lionel Messi joins Manchester City this summer, there will undoubtedly be similar claims.
.........
However, it is an urban legend, and clubs do not make a lot of money, in relative terms, from shirt sales. Sportswear manufacturers – such as Nike, Adidas and Puma – get the lion’s share of the money spent on replica jerseys.

How jersey sales work
For example, clubs traditionally receive just 7.5 per cent commission from the sale of a replica jersey and other merchandise. Liverpool, under the terms of their new deal with Nike, receive 20 per cent commission per shirt or piece of merchandise sold. The Reds receive more commission than any other Premier League club.

Let’s say, for example, a club sells 300,000 replica versions of a player’s jersey in a season. If the jersey was sold for €90 each, which is the price of the new Liverpool home jersey, it would bring in a total figure of €27m, of which a club would traditionally receive a commission of 7.5 per cent.

So, the club would receive just over €2m in commission for the sales of this player’s jersey.......... Selling jerseys wouldn’t be enough to finance transfers even at the higher rate of 20 per cent that Liverpool have with Nike. If 300,000 jerseys were sold at €90 each, it would raise a total figure of €27m. At the 20 per cent rate, Liverpool would receive €5.4m.

So, Liverpool would have to sell roughly 75,000 new replica shirts each week to fund Lionel Messi’s wages, and roughly three million a season. Juventus reportedly sold 500,000 Cristiano Ronaldo jerseys in the 2018/19 season after they signed the forward from Real Madrid.

Nature of jersey deals
It appears that many fans and commentators have a skewed idea of the nature of the deals between clubs and sports manufacturers. “Kit deals are not traditional sponsorship deals – they are licensing deals, which enable the kit manufacturers to use the club’s brand to sell branded apparel,” Jake Cohen, a sports lawyer, told the Independent in 2018.

Clubs do not have the infrastructure on anywhere near the same scale as sports manufacturers to distribute merchandise. Instead, clubs make money through licensing agreements with the manufacturer. And the big clubs are paid an annual fee for it.

Manchester United receive up to £75 million per year from Adidas. Barcelona earn over £100m a season from Nike and Real Madrid get £85.6m from Adidas. Liverpool reportedly get £70m a season from Nike under the terms of their new deal.
 

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Garibaldi Red

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Seem a bit if a "Challenger" brand to use Koch Speak.

Some of the more recognised Soccer clubs they supply are: Lazio, Sampdoria, Balogna, Udinese, Hellas Verona, PAOK, Hibernian, Millwall and Nottingham Forrest.

They also supply the Welsh, Scottish and Italian National Rugby Union Jerseys.
Sorry Papa, has to fix that :cool:
 

RussellEbertHandball

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Does Armevo fabric = 100% polyester?


27-10-2020

MACRON’S AUSTRALIAN FOOTBALL DEBUT: NEW TECHNICAL SPONSORSHIP SIGNED WITH PORT ADELAIDE FC
The Port Adelaide Football Club is delighted to welcome leading international sportswear brand Macron as its new technical apparel partner from 2021. The long-term partnership signals Macron’s entry into Australia’s biggest sports market and is an important step in Macron’s global growth strategy. Port Adelaide’s head of Licensing and Retail visited Macron’s impressive new headquarters in Bologna, Italy, in late 2019 to help with the design of the new club apparel. Macron has been working closely with the club and players throughout 2020 to develop its first AFL guernsey and the official on-field range for 2021. The new Port Adelaide guernsey will use the exclusive Armevo fabric, designed to be durable, lightweight and body fitting as well as suitable for all weather conditions. Some of the leading Rugby nations in the world are partnered by Macron and the new AFL match guernseys will use a combination of their unique materials and design features. The Port Adelaide Macron range is expected to arrive in Australia in January.


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MrMeaner

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Does Armevo fabric = 100% polyester?


27-10-2020

MACRON’S AUSTRALIAN FOOTBALL DEBUT: NEW TECHNICAL SPONSORSHIP SIGNED WITH PORT ADELAIDE FC
The Port Adelaide Football Club is delighted to welcome leading international sportswear brand Macron as its new technical apparel partner from 2021. The long-term partnership signals Macron’s entry into Australia’s biggest sports market and is an important step in Macron’s global growth strategy. Port Adelaide’s head of Licensing and Retail visited Macron’s impressive new headquarters in Bologna, Italy, in late 2019 to help with the design of the new club apparel. Macron has been working closely with the club and players throughout 2020 to develop its first AFL guernsey and the official on-field range for 2021. The new Port Adelaide guernsey will use the exclusive Armevo fabric, designed to be durable, lightweight and body fitting as well as suitable for all weather conditions. Some of the leading Rugby nations in the world are partnered by Macron and the new AFL match guernseys will use a combination of their unique materials and design features. The Port Adelaide Macron range is expected to arrive in Australia in January.


View attachment 997255
I don't know if it is 100% polyester, but I would assume so. It looks like it has been used in association football and rugby for a few years now. The Scottish Rugby team have worn it since 2017.
 

TredreaWilbur

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I assumed they would be doing our SANFL range but there is no mention of it in the article.
And out the website, it still has ISC as our SANFL sponsor.
Surely they will role with Macron for both. Unless the ISC contract runs out at a different time.
 

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