When the team announced the new look on Friday, the focus was on none of these colors, but purple. The team’s press release headline doesn’t mention any of black, white, and yellow, and instead reads: “Purple is Back for Utah Jazz in 2022-23 Season and Will Be Cornerstone Color Moving Forward.” The team’s video reveal of the new jerseys tacked on the black, white, and yellow stuff at the end, apologetically.
Purple wasn’t the plan for the franchise’s rebrand, but became the plan after initial public reaction to the black/white/yellow scheme was exceptionally critical. But because they locked in that latter scheme with Nike, the purple jerseys are either the “City” jerseys or the “Classic” set, expected to change every year. That’s why the video also revealed two new other purple jerseys, to be worn in the 2023-24 season.
We’ll see if the Jazz can convince Nike and the league to move on from the white, yellow, and black Association, Icon, and Statement jerseys more quickly than teams are usually allowed to.