News New Bulldogs logo

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Igloo

Not a mod
May 23, 2009
49,128
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From the clubs Twitter.

Western Bulldogs@westernbulldogs
A couple of quick things in response to the growing speculation and rumours surrounding a change in logo...#godogs#westernfront

Following the move to the ‘hoops’ guernsey we've been exploring further re-branding opportunities in line with our 5 year strategy#godogs

No decisions have been made around our future branding directions. We'll keep all Bulldogs Members and Fans informed of any changes.#godogs
 

ManOfClay

Brownlow Medallist
Jan 27, 2012
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I like that we're getting better at keeping fans in the loop.

Unlike say, Brisbane.
 

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nick1408

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Dec 12, 2010
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http://sportbizinsider.com.au/news/...-afls-bulldogs-officially-register-new-logos/

A bit of a story on the new logo:

Trademark searches by SB Insider also confirmed a new logo for AFL club Western Bulldogs. The application was made on June 21st and confirmed by club CEO Simon Garlick on Thursday.
“Following on from the successful move to the Bulldogs ‘hoops’ guernsey this year the Club has been exploring further re-branding opportunities in line with our five year strategy around ‘Winning the West’,” Garlick told us in a statement.
”At this stage no decisions have been made around our future branding directions – Members and Fans will of course be kept informed in the event of any changes.”
 

True Dog

Premiership Player
Sep 27, 2011
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I don't mind it, however would prefer the dog looking forward..........
 

RevDog

Club Legend
Mar 30, 2008
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It has that 'modern' feel to it like the new logos for Hawthorn, Geelong, Richmond etc. which I would be a bit wiry about, but to be honest I actually think this looks pretty good, I prefer it to our current logo anyway.
 

arkie

Club Legend
Apr 19, 2008
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My favourite logo is:

FFC246A.jpg


I like the new one which has been trademarked over the current one though.
 

Sights

Senior List
Nov 2, 2011
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If we're going to have a shield, I think it would be nice if the club motto were incorporated somewhere, for the sake of completeness.
 

Norm De Guerre

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Mar 27, 2004
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I like it. The only real criticism that I have is that the typography is a little...meh, hopefully if this is to become permanent they tweak it somewhat.

Always hated robo dog.

Already looked dated when new, looks godawful today.
 

RedWhite&Blue

Premiership Player
Jul 21, 2005
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Is this meant to be a kid's t-shirt design or a logo?
I'm all for new logo but this is a step backwards... right up there with the Crows debacle.
Unbalanced, trivial, no class whatsoever, shithouse font, very very dissappointed in what they have churned out.
Hopefully this is updated again soon to something we can all be proud of.
 

Strauchanside

Team Captain
May 19, 2012
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Any change to the Bulldogs logo, as per a five year strategy, must include a change back to Footscray. The Western Bulldogs name just hasn't worked IMO. Tradition is important, EJ Whitten, and Charlie Sutton did not play in a premiership with Western Bulldogs. Footscray won in 1954, and Footscray is what the club should be.
 

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Igloo

Not a mod
May 23, 2009
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Any change to the Bulldogs logo, as per a five year strategy, must include a change back to Footscray. The Western Bulldogs name just hasn't worked IMO. Tradition is important, EJ Whitten, and Charlie Sutton did not play in a premiership with Western Bulldogs. Footscray won in 1954, and Footscray is what the club should be.
Don't bring up that debate around here! :p.
 

_Mike_

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Aug 10, 2009
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Not a fan of the new logo & shield, to me it has a franchise feel about it. We should go back to our roots
 

nate drake

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Mar 10, 2010
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I like this new one, particularly compared to the current one. Just as long as any we don't fill our logo with bullshit symbolism like the Australian flag, the Southern Cross, etc.
 

Gghippo

Team Captain
Oct 24, 2010
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I'm not a fan the new logo. Looks a bit childish to me. I'd be reluctant to wear something with that logo on down the street. Having said that I'm not a fan of the robo-dog logo, so if there is an opportunity to change, I'm all for it. My preference would be a more classic style that will remain timeless. I like the earlier idea of incorporating the logo with multiple dogs.
 

tribey

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Mar 9, 2003
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I can't stand the lopsided shield trend. The sort of thing that will look dated in short order (ie, teal, pumping fists and stylised pointy prisonbars).
 

Fitzwah

BigFooty Dude
Sep 3, 2007
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Lopsided shield, two legged dog and unbalanced look. I'm personally not sold on this.
It definitely needs some tweaking!
 

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