News New co-major partner CHiQ

[giantroo]

The North Melbourne Football Club is proud to announce a new major partnership with leading consumer electronics brand CHiQ.

The partnership, spanning 2026 and 2027, will see the international company become a co-major partner of the club’s AFL program and a platinum partner of its AFLW program, with their logo to be featured across both sets of playing apparel.

Having operated internationally since 1958, CHiQ is a fast-growing home appliance brand in Australia, specialising in fridges, washers, televisions, and freezers, with its range stocked by major retailers including Harvey Norman, The Good Guys, and JB Hi-Fi.

North Melbourne chief commercial officer Orry Lack said the club is excited to promote CHiQ’s products to a national audience through the partnership.

“It’s fantastic recognition for a global brand like CHiQ to want to partner with the club,” Lack said.

“As a co-major partner of our men’s program, CHiQ’s logo will proudly sit on our matchday guernsey, providing significant exposure to an engaged AFL audience.

“Their products are essential parts of everyone’s household, and we’re pleased to welcome a quality brand like CHiQ into our group of North Melbourne partners.”

CHiQ general manager David Esler said the company is eager to be an active and engaged partner and will provide club fans the chance to win an array of products throughout the year, especially at North Melbourne home matches.

“We are incredibly proud to be a major partner with the North Melbourne Football Club,” Esler said.

“The women’s team has been at the top of their game for the past two seasons, and we believe the men’s program is on the rise. We want to be part of this exciting journey.

“CHiQ products are engineered for excellence and designed for daily life, and we believe we provide a top-quality product that’s accessible to a range of households. By partnering with the Kangaroos, we hope to shine a light on our brand and for AFL fans to consider purchasing our product when they are in the market for their next fridge, washer, or TV.”

CHiQ’s logo will make its debut on club apparel when the men's team begins pre-season training in early November.

 

[Daniltchenko You Beauty]

Good to see, but have Mazda downgraded their sponsorship?

 

[SunnyBoner]

Fantastic news for the club. A middle finger to the Jen Watt and Sonja haters.

 

[Flawed Genius]

Orry Lack = The Robert H

 

[backtothedraft]

Good to see, but have Mazda downgraded their sponsorship?

I assume that the announcement has mentioned Co-Major partner that they are seen as an equivalent of Mazda. I think Mazda have had the back of the jumper while we haven't had another major partner.

 

[Supreme_Chancellor]

Just need to secure a shorts sponsor and Chad will be happy

 

[Daniltchenko You Beauty]

I assume that the announcement has mentioned Co-Major partner that they are seen as an equivalent of Mazda. I think Mazda have had the back of the jumper while we haven't had another major partner.

Surely they're not paying the same amount without the back of jumper.

Hopefully a net positive for the club and not a sign Mazda are looking toward the exit. They've been great.

 

[amaz199]

I assume that the announcement has mentioned Co-Major partner that they are seen as an equivalent of Mazda. I think Mazda have had the back of the jumper while we haven't had another major partner.

Yep, correct.

We've had more room for co-major sponsors but never had them. Well done to Jenn and the team.

 

[amaz199]

Surely they're not paying the same amount without the back of jumper.

Hopefully a net positive for the club and not a sign Mazda are looking toward the exit. They've been great.

Its perfectly normal to have co-major partners.

 

[Daniltchenko You Beauty]

Its perfectly normal to have co-major partners.

Understand that. But Mazda won’t be paying the same amount without the back of jumper logo. So hopefully they’re not moving toward the exit.

 

[amaz199]

Understand that. But Mazda won’t be paying the same amount without the back of jumper logo. So hopefully they’re not moving toward the exit.

We'd have to see the contract details haha.

My guess is the two partners bring in more money than just the one otherwise it makes no sense. Don't think Mazda would be keen on an exit. Long-term partnerships of that nature last ages.

 

[Passmore]

We'd have to see the contract details haha.

My guess is the two partners bring in more money than just the one otherwise it makes no sense. Don't think Mazda would be keen on an exit. Long-term partnerships of that nature last ages.

Potentially Mazda were getting front and back on a very sweet deal.

 

[Kanga Glory]

hopefully some good deals for supporters

 

[Topparoo]

Mazda on guernsey front, CHIQ on the back!

 

[Zondor]

Idiotic that we didn't sign up SexyLand instead. :stern look

 

[My Left Foote]

Is that Mark Roberts, on the left, standing behind Souv?

 

[Orange Peanut]

Chiq = The Swith Dix

 

[Hojuman]

Orry Lack = The Robert H

Orry Lack - The Kelly.

 

[andana]

Thought it was CHiCKs

 

[Friday Night Lights]

Orry Lack = The Thereof

 

[Hop_lessly Devoted]

For the mature-aged BF

 

[amaz199]

Probably why the memberships haven't gone up as much.

Difference is being covered by another major sponsor.

 

[Event Horizon]

I still don't get how we can't secure a naming rights sponsor for Arden St? If the Dogs and St Kilda can do it, it is definitely doable.

 

[giantroo]

I still don't get how we can't secure a naming rights sponsor for Arden St? If the Dogs and St Kilda can do it, it is definitely doable.

Aegis was our last sponsor?

 

[Event Horizon]

Aegis was our last sponsor?

Last and only one, which was years ago. Nothing since.