New logo

[mcuzzy]

we need to replace 'like the tiger of old' with 'like the tiger of new'

 

[Heisenberg_]

Take a look at Melbournes new logo. That is good. This new tiger looks like S***. No tradition. No style. No Impact. Looks way too cheap. Put up a few and let us vote Benny.

You would be part of a very small minority, that thing is terrible.

 

[flaps]

I'm split 50/50 on it. Wouldn't mind it as a preseason thing but I like the current logo. I can understand them wanting to change it, but at the same time, tradition can't be bought.

 

[tigers_of_old_08]

IMO its not an improvement on the current logo.

Even the centenary logo was better than this new proposal. IMO.

 

[Ando_4]

I think that this proposed logo has definite potential.

Things I like:

The composition and modern style.

Things I don't:

The tiger needs to look more menacing.
The head is too detached from the body.
The fact that the chest hair has been traced off the Tiger Beer logo.
Eye colour. (should be yellow as suggested)

Make those changes and I think it would look great.

 

[Bazzar]

From todays HUN.

"THIS is one of the options Richmond is considering for a new logo. It was registered as a trade mark by the AFL earlier this month, which sparked debate on fan websites.

Richmond chief executive Brendon Gale confirmed yesterday the club was looking at potential options around logo design and use.

"But nothing has been finalised at this stage," Gale said. "Its a significant process we are undertaking, and we look forward to sharing the result with our fans once its completed"

 

[Top_4_Tiger]

If the club is taking fan feedback into consideration, I'm sure they are aware that online message boards attract similar types of traits in people and the poll in this thread is not generalisable to the greater fanbase.

So just in case some posters on here get confused if a similar final product to the initial design is used (when in your mind 'everyone hates it') then that's why

Judging by Gale's comments, the club are looking at the logo on a number of measures and will no doubt put something forward only when it has proven data behind it's marketability.

It might be released at the end of the season if the final design is still being tweaked or considered.

 

[1980GFVideo]

My avatar came from 10 seconds of googling.

Its not that complicated.

 

[BC_tiger]

Hate it. Please for the love of god leave the logo alone.

 

[Livonski]

Unneccessary diversion. Don't see the significant improvement that would necessitate the change. Do they just do it to turn over merchandise?

Do Tigers always part their hair down the middle?

 

[Mr Budda Bing]

I like the current logo. Leave it.

 

[sante]

Keep the current logo for sure.

 

[mauricerioli]

I don't hate it...

I don`t hate it either, I despise it.


That amateurish thing we had as our emblem in 1989 was horrible and so is this.

 

[mcuzzy]

I don`t hate it either, I despise it.


That amateurish thing we had as our emblem in 1989 was horrible and so is this.

ergh I remember that one, I had it on one of my caps

looked like the tiger was crying or something, but seriously, why even bother changing the logo when we currently have:

 

[Groupie_]

Looks like the majority don't like it!

Come on Benny, us Tiger supporters deserve better than that crap mate!

 

[Tiger69]

I don't see what's wrong with the Tiger in this one...

My favourite logo without a doubt, has the sash in the background

 

[tigerdan]

I like it, mainly because I don't like the current one with the round border (but on the shield the same logo looks ok).

Subliminally things should always point left to right so that it looks like it is moving 'forwards'. The current one faces to the left, 'backwards'.

I think the new one could do with a bit of a tweak though. It's got too much white in it, and the head looks angled a bit wrong, like it's got a sore neck!

I actually liked the old 90's style logo, though it is a bit dated now.

 

[rammbo]

To me im no marketing or businees guru but isnt a logo part of your branding i dont think you see many serious businesses changing their logos willy nilly very unproffesional and a certain amount of identity is lost doing that.

 

[PHX]

Plenty of Business's update their branding and logos (ANZ, pepsi and most recently Virgin Australia come to mind instantly), unless they're an absolute staple like McDonalds or Coca Cola.

And there is always resistance because the majority of people are risk/change averse and then the hype and outrage dies down and everyone realises it wasnt the end of the world after all.

That centenery logo was great but the current is nothing special at all.

 

[rammbo]

Plenty of Business's update their branding and logos (ANZ, pepsi and most recently Virgin Australia come to mind instantly), unless they're an absolute staple like McDonalds or Coca Cola.

And there is always resistance because the majority of people are risk/change averse and then the hype and outrage dies down and everyone realises it wasnt the end of the world after all.

That centenery logo was great but the current is nothing special at all.

Ok take ya word on that i really wasnt sure if i had a point but this new logo really is like the winner of a primary school competition .