)
You wouldn't mind getting the bloke inside the shirt back either
This is from Detroit radio station 97.1FM, they're asking Detroit's people to vote on the best potential logo. I dont think these are in any official capacity, just suggestions:
Hey everyone! I'm studying graphic design here in South Bend (I do not attend Notre Dame, don't worry! I'm a True Blue fan) and decided to post this here with the news of the Lions possibly ditching Bubbles... So yeah, enjoy!
(And try not to mind the wordiness of it... it was written to people not from Detroit on a different forum, so some parts may seem a little elementary...)
So this whole project started about 3 weeks ago when I got word that my hometown team, the Detroit Lions, were considering implementing a new logo. After giving it some thought, I finally decided to pick up the drawing pencil and give it a go... But first we need to address why this is necessary...
Now a phrase that has been brought up is "evolutionary, not revolutionary." While that sounds nice and dandy, we are talking about the worst organization in professional sports. A team that did not win a single game last year. Not one game.
When someone brings up the term "evolution", they usually mean "a change following a continuing trend". In fact, one of the dictionary.com's definitions of "evolution" is: "a process of gradual, peaceful, progressive change or development..." So that brings up the question: "So what in the world is this franchise going to evolve into?"
What's the answer? An arena football team? Why in the world would we as Lions fans want this trend to continue?
A REVOLUTION is exactly what the Lions need. To completely change course. To do a 180°. To turn from losing and look to winning.
Now that we know why this is necessary, we need to realize that change is never easy. When the Buccaneers rebranded 10 years ago, there were alot of fans who didn't want to let go of Bucco Bruce. Same thing with the Denver Broncos. However, looking back, we now realize that it was for the best (or at least most of us do
So what do Lions fans need to let go of? Bubbles. The symbol of 50 years of losing. Sure Bubbles is a nice logo. But Bubbles was also designed almost a half century years ago. Even half the people who look at it can't even tell the shape of the lion because of its major flaws (from purely a design standpoint.) It has symbolized poor management, underperforming teams, and even a death on the field. It is practically begging to be put down...
There you go... put Bubbles down nice and slowly... There! Was that so hard?
Now let me introduce you to the new mark of the Detroit Lions. A mark that will represent change. A mark that will represent the new dawn. A mark that will represent REVOLUTION.
Together, Andy and I have put together the ultimate identity package for the Lions.
The first bit of business was to ditch any black. Instead, the black was replaced by gunmetal silver. We also richened the traditional honolulu blue to more of it's original state...
The primary logo is the product of studying several modern lion logos. You name a logo that contains a logo, it was probably searched and studied. Structure, facial postioning and expressions, highlights, everything, was carefully crafted.
The wordmark features a Verlander-esk update. (FYI, see Bengals, Texans
, Cardinals... and Verlander is graphic designer behind all their logos...) Circus points were incorporated into the letters, a specific reference to the era of the greatest running back in NFL history, Barry Sanders.
Now onto the uniforms.
We have made several changes to the uniforms. First off, the big, ugly sleeve stripes are gone. They just cannot be saved in today's NFL. They big, bulky, and look awful.
The second change was to eliminate the helmet stripes. Why? Because of the new waves of helmets entering the game. Each new helmet is safer for the players, but they often have a ton of funky curves and edges that take it's toll on the helmet stripes. And while there hasn't been a helmet that has completely messed up with helmet stripes yet, there could very well be one in the near future... (Side reason for no helmet stripes... I like helmets without stripes. ^_^ )
The third change was to silver numbers on the home uniform. With the changes we made to the honolulu blue, there is now enough contrast between the two to allow a switch.
The fourth change is the striping, especially on the pants. While asymetrical designs are sometimes frowned upon, I think that if done correctly, they can be brilliant looking. So in this case, we have straight stripes (not curved or tailored) that match the striping on the sleeve cuffs and the socks, that brings the whole uniform into glorious unity and provides for one sleek look.
Fifth, the nameplate. We decided to go with a different choice than normal athletic block. This gives the uniform a little bit more of a modern feel and adds to the flow of the uniform as a whole.
Lastly, we brought back the honolulu pants with the away jersey. These are not meant to be used all the time, just on special occasions. And yes, there will be special occasions under this new identity.
And finally, the field.
We brought back the honolulu blue endzones. Other than that, nothing was really changed.
Here's an in-game mock up of Ford Field:
And that's about it... what do you think? Be honest, I can take it...
~Matt
Who do you reckon 'obviously' deserves it over him if Sanders don't? Not saying you aren't allowed a different opinion, but if you think its that obvious (As yo posts suggests) I'm simply interested in knowing
Who do you reckon 'obviously' deserves it over him if Sanders don't? Not saying you aren't allowed a different opinion, but if you think its that obvious (As yo posts suggests) I'm simply interested in knowing
