http://m.afc.com.au/news/2017-10-16/crows-and-unisa-join-forces
Premier Partner status with lots of off field add ins.
Premier Partner status with lots of off field add ins.
Toast New sponsor for AFLW & AFL teams - UniSA
- Thread starter FantasticShirt
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- Sep 30, 2014
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So looks like Port dropped the ball with this when Burgess left and we swooped
Are Uni SA still doing their little sporting course with Port and Burgess? I don’t think so.
The link to the course on this media release no longer works
http://www.unisa.edu.au/Media-Centr...ves-intel-on-in-season-training/#.WeSR92gsWEc
Are Uni SA still doing their little sporting course with Port and Burgess? I don’t think so.
The link to the course on this media release no longer works
http://www.unisa.edu.au/Media-Centr...ves-intel-on-in-season-training/#.WeSR92gsWEc
The Power had a sponsorship with them and now we have it? Ouch.
- Thread starter
- #5
It’s my understanding Port still has some minor linkages. But they didn’t have anywhere near the level of sponsorship. UniSA will have apparel branding on AFLW and AFL sides.
People still call it that? Always found it such a ridiculous Adelaide thing. UniSA’s presence and marketing capacity is enormous. They’re just about fully funding the redevelopment of that west end area. Went through there a few months back and it looks great. What they’ve done in (relatively) short period of time is pretty damn impressive. Especially their linkages to medical research and professional sport - Team UniSA Tour Down Under etc.
People still call it that? Always found it such a ridiculous Adelaide thing. UniSA’s presence and marketing capacity is enormous. They’re just about fully funding the redevelopment of that west end area. Went through there a few months back and it looks great. What they’ve done in (relatively) short period of time is pretty damn impressive. Especially their linkages to medical research and professional sport - Team UniSA Tour Down Under etc.
DD#23
Norm Smith Medallist
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last time I checked Uni's weren't just there to make money.
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- #7
Was commenting on their benefits for Adelaide FC. Not starting some discussion on the tertiary education sector. There’s more appropriate places for that.
That must have been a while ago
- Sep 30, 2014
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That’s fortunate for Adelaide Uni
I'm pretty sure Flinders started sponsoring Port last year sadly (for me), mainly to advertise to China and get some full tuition international students in.
- Feb 3, 2004
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That would be a complete suprise to most VC's and the Boards.
Good ol' UniSA, I spent ten years there as a student and staff member Good sponsorship deal.
I'm surprised to hear about their apparent research connection with UniSA, though. It wasn't there a few years back (although I do remember a research connection with Port around a decade ago). They have had research connections with Adelaide and Flinders over the past few years but I'm not sure if they're still ongoing.
Good sponsorship deal.I'm surprised to hear about their apparent research connection with UniSA, though. It wasn't there a few years back (although I do remember a research connection with Port around a decade ago). They have had research connections with Adelaide and Flinders over the past few years but I'm not sure if they're still ongoing.
They do need to advertise.
Plus it allows their students access to our club and a profesional sporting environment as part of their studies.
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I guess we are a "Destination Club" for sponsors?
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- Oct 8, 2012
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Players OUT, sponsors IN.
Happens all the time
- Mar 21, 2014
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So Universities always bleating about the government cutting funding blah blah. Meanwhile can be a major sponsor of national sporting teams.
JCU in Cairns is the major sponsor of the only national team in Cairns the Taipans NBL team also. They’re not really doing it tough are they.
- Feb 3, 2004
- 17,999
- 24,204
- AFL Club
- Adelaide
- Other Teams
- panthers, ukraine & broncos
Good ol' UniSA, I spent ten years there as a student and staff member
I'm surprised to hear about their apparent research connection with UniSA, though. It wasn't there a few years back (although I do remember a research connection with Port around a decade ago). They have had research connections with Adelaide and Flinders over the past few years but I'm not sure if they're still ongoing.
Definitely still ongoing with Flinders as far as I am aware.
So Universities always bleating about the government cutting funding blah blah. Meanwhile can be a major sponsor of national sporting teams.
JCU in Cairns is the major sponsor of the only national team in Cairns the Taipans NBL team also. They’re not really doing it tough are they.
Huh?
It's because of reduced funding that Uni's have to look at all options to increase their exposure and get students and funding from non-traditional sources
They're not just doing this for the fun of throwing money away
- Mar 21, 2014
- 13,679
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- Norwood, Canadiens, Maroons.
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- #22
So sponsoring sporting teams is the most efficient and productive method of advertising your wares?
I’m genuinely asking, I’m finding with the fracturing of traditional advertising methods it does seem more difficult to find an effective marketing model now days. Can’t really rely on an ad in the yellow pages anymore. It’s been watered down by too much competition.
I had an ad in True local for 4 month, not one call and I was first on the search.
Good on the Crows though.
I've studied at UniSA and Adelaide, both are good institutions in their own right. UniSA is marketing itself as an outward-looking organisation that partners with business and enterprise to skill up students in the manner employees want. Now I'm sounding like an ad
No worries
Don't honestly know the answer to that question, but certainly sport is a non-traditional area of study for Uni's now so I assume sponsorship is seen as a net benefit
I think it's a matter of different levels of engagement
Advertising - signs on the bus
Marketing - info to school kids
Selling - open days and links with target markets
All of those are about demonstrating how you currently provide value
Sponsorship is partly a branding/advertising/marketing activity but I'm assuming it's going beyond that to joint activities, which is about creating and adding value
A complex situation indeed. Tough to know which lever to pull and when
(Lever...why do I suddenly hate that word..?)
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