News New Sponsor Position: Above Numbers

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Mero

Norm Smith Medallist
Jul 9, 2003
8,773
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I wouldn't be surprised if this is one of those 'news' stories the AFL give to one of their lap dogs to release into the wider footy world to get some feedback on public opinion.
Then, if it looks like it would be accepted, they do it.
If it seems unpopular they release a statement it was looked at but never really seriously considered.
 

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HaroLad

HaroChad
Dec 11, 2013
18,732
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Baghdad
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Why are we now saying the absence of people attending means they need to sell sponsorship space on the jumpers?
The same reason they're going to play the Grand Final at a later time-slot.

$$$$

People have always been opposed to these things but given the circumstances will excuse just about anything. The AFL and certain clubs have always wanted this, it's just they can get away with it now.
 

jle101

Senior List
Sep 3, 2015
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Yeah, not the best news in the world. Sadly, AFL jumpers seem to be heading the way of the disgustingly cluttered rugby league shirts.
 

Sentinel

Premium Platinum
Mar 15, 2012
3,873
10,315
Melbourne
AFL Club
Western Bulldogs
View attachment 882646
According to the AFL Revenues from 2017 the clubs don't make much (as a percentage) from Gate Receipts.
Green section in each bar

Why are we now saying the absence of people attending means they need to sell sponsorship space on the jumpers?
Revenue from membership and you'd assume sponsorship will also be pretty hard hit, not just gate receipts.
 

Sparkle

#SwampratStyle
Oct 3, 2013
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View attachment 882646
According to the AFL Revenues from 2017 the clubs don't make much (as a percentage) from Gate Receipts.
Green section in each bar

Why are we now saying the absence of people attending means they need to sell sponsorship space on the jumpers?
A number of clubs rely/relied on gaming for revenue, and given they've all been closed for quite a few months now the revenue from this source has dried right up.

For the Cats, we rely on gate takings at GMHBA (not listed on the chart however), the hospitality business which operates at GMHBA, and at the start of the year the gaming venue in Point Cook was replaced with a gym in Geelong as a source of revenue (which has had to shut as well). And with membership and sponsorship revenue possibly taking a hit as well, that's a lot of income lost
 

Mero

Norm Smith Medallist
Jul 9, 2003
8,773
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Vancouver, Canada
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I played Ammos in the 80s
The same reason they're going to play the Grand Final at a later time-slot.

$$$$

People have always been opposed to these things but given the circumstances will excuse just about anything. The AFL and certain clubs have always wanted this, it's just they can get away with it now.
And what are they going to sell the small space at the top of the back of the jumper for?
50k?
If Richmond asked for 50c per member more on memberships that's the same money.
Even Melbourne, who has a low membership base could ask for $2 per membership and raise the same amount.
 

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TGDesigns

Debutant
Oct 20, 2014
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Personally I hope this never becomes permanent. If anything should be above the numbers, it should be players' names. Much more revenue with the likes of Patrick Cripps (CRIPPS 9), Scott Pendlebury (PENDLEBURY 10), Nat Fyfe (FYFE 7), Dustin Martin (MARTIN 4) or Buddy Franklin (FRANKLIN 23), etc. specific jumpers. I can understand given the economic conditions at the moment, but at the same time I would rather have sponsor logos much like from 1995-2019. The sad thing is that a lot of the world does it, including the NRL and even French soccer (one of the most popular sporting leagues in the world).

On the other hand, it is possible to have less sponsor logos on jerseys over time even with sponsors on it:
Example includes the Mexican team Veracruz 2004-05 (with so many sponsors shown below)
1590646707131.png
Veracruz 2018-19 (still plenty but less prevalent):
1590646788650.png
 

Gibbsy

Moderator
Oct 12, 2009
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If we cant have names as you cant read them as too small, why then can you now see a sponsor name to make it worthwhile for a company to put their name there?
You only need to see the sponsor once to know what it is. Repetition = recognition. One thing versus 22 different things. Etc.
 

Andonis1997

All-Round Good Guy
Jun 24, 2011
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Carlton
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Carlton's gone with a better alternative to another sponsor logo.

the best darn footy club in town said:
Hyundai launches 'Back our 'Baggers' campaign
The Club and co-major partner Hyundai have launched the 'Back our 'Baggers' campaign.

CARLTON members have put their football club on their back and carried it through this challenging period: now, it is time to return the favour.

The Club and its co-major partner Hyundai are today proud to launch the Back our ‘Baggers campaign.

This will see all 67,000 Carlton members given the chance to have their name etched onto the back of a player’s guernsey for a game.

In three games throughout the 2020 season, Carlton players will each wear a guernsey with a specific member’s name on the back.

This will symbolise their commitment to play, not only for that member, but for every record-breaking Bluebagger who has kept the Club alive during this incredibly challenging time.

Leading into each selected game, Hyundai will be running a competition that every Carlton member can enter. Twenty-two member names will be randomly selected to be paired alongside each of the 22 players who will run out for that weekend’s game.

As well as getting their own personalised, player-signed and match-worn guernsey, if a member and their player finish the game ranked in the top five for Champion Data, they will also go into the running to win a brand-new Hyundai at the end of the season.

The first Back our ‘Baggers game will be the Round 4 showdown against arch-rivals Essendon. The other two games will be announced in line with the remaining fixtures.

Carlton co-captain Patrick Cripps said the playing group was proud to partner with Hyundai to be able acknowledge the Carlton faithful in such a powerful way.

“To put it simply, without our members at the moment we wouldn’t even be able to put that Navy Blue jumper on this year,” Cripps said.

“To be able to run out with their names on our backs, it is our way of saying thanks to each and every one of the 67,000-plus Bluebaggers who have stuck by us, kept us going and thanks to them, we will come out of the COVID-19 situation a bigger, better and stronger footy club.

“We’d also like to give a massive thanks to Hyundai, not only for their ongoing and unwavering support of Carlton, but their commitment to also highlight that our members are the lifeblood of our club, who deserve to have their names up in lights more than any of us.”

Hyundai Director of Marketing Kevin Goult said the organisation was delighted to drive the Back our 'Baggers campaign.

“This special acknowledgement to put members’ names, alongside ours, on the back of the players’ guernseys, is about making sure the record-breaking Carlton members get the recognition they deserve,” Goult said.

“As a proud partner of their football club we are delighted to be able to do that for them.”
 

Red Crow

Modrarator
Jul 17, 2006
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Stevaux going with Geelong putting a second Ford logo on the back of the jumper. Has previously suggested the Lions and Bulldogs won't be covering their initialisms with sponsor logos.



 

Sparkle

#SwampratStyle
Oct 3, 2013
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Stevaux going with Geelong putting a second Ford logo on the back of the jumper.

Will be interesting to see whether it's the same Ford logo that's currently under the numbers, the blue oval that's on the front of the jumper, or if the club and Ford will follow the Adelaide-Toyota route and advertise a specific model (Mustang, Ranger etc.)
 

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