Probably part of the deal when South moved north too.I don’t mind it, but then I was in a minority who didn’t really love the old one.
Most interesting for me is it just says Sydney rather than Sydney Swans. From a branding POV, the club have historically always attached the Swans moniker to their name and not simply gone by Sydney to avoid conflicts with teams in other sports.
I'm with you, too. The incumbent is a fine logo, but doesn't really warrant the love it gets on here. It's always felt very corporate to me, the swan is too delicate for a sports logo. And on top of that, it was really unbalanced with the heavy V on top and the finicky swan on the bottom. This new one at least feels more like a sports logo.I don’t mind it, but then I was in a minority who didn’t really love the old one.
It’s called a Basal Knob, otherwise known as the Lord Mayor of Perth. I agree that it’s a bit distracting. They should probably take the highlight off it.Put my finger over the googly eye thing and it looks so much better.
It’s not an eye it’s a nose ball sack
Yeah I get that, I just don't think it's a commonly identified feature of a swan. Especially not for a logo that's taking a fairly minimal take. If you asked someone to draw a swan, I would say that 90% of the time they wouldn't include it. The way that this logo makes it a prominent feature makes it confusing to look at.It’s called a Basal Knob, otherwise known as the Lord Mayor of Perth. I agree that it’s a bit distracting. They should probably take the highlight off it.
I’m probably in the minority here but I actually think this is an improvement. The swan in the old logo was poorly drawn.
Edit: Sans shiny Knob.
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