News New Sydney logo leaked

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Heardy_101

Premiership Player
Nov 20, 2011
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How the f*** does it take two years to design that.

Also funny how they called the Opera House sails on their old logo "feathers"
 

El_Scorcho

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Aug 21, 2007
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I don't think it's too bad, but the overall aesthetic of the logo has gone from classy and timeless to bush league, IMO.

I'd have gone for a much more abstract, stylised swan including the neck, and a classier(for lack of a better word) font.

I don't think a Swan is an animal that is overly recognisable based on it's head only and the need to add the pronounced ballsack on the nose to get it to read properly makes that even worse. Just zoom out a bit and add the neck and that immediately reads as a swan.
 

Boyohboywowwee

Team Captain
Jun 3, 2015
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I really like the logo. As said in a previous post. The old one is great but the new one is wearing off, well done swans. They are a successful club, with a new logo and are about to start a new era with a lot of young talent which could possibly take them to their next premiership
 

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Zoops

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Apr 20, 2017
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I didn't hate the old one, I doubt anyone did. Although, I did think and update could work. What they've gone with is pretty neat. If they could've had the Opera House above the 'SYDNEY' wordmark, it would've been elite.
 

Rickee

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May 23, 2016
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Not really sold on Sydneys new logo, it wasn't really a change anyone asked for, and it's not that much different to the old one.

I don't see why a logo absolutely HAS to have minor changes made to it just because it's been around for a while. Either leave it alone and build a brand or burn it to the ground and start properly fresh.
 

fegz222

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Aug 6, 2020
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Not really sold on Sydneys new logo, it wasn't really a change anyone asked for, and it's not that much different to the old one.

I don't see why a logo absolutely HAS to have minor changes made to it just because it's been around for a while. Either leave it alone and build a brand or burn it to the ground and start properly fresh.
I think the change is a little more than minor imo - the swan has moved, been enlarged, and redesigned, no opera house silhouette, the establishment year has been added, the font has changed and the word 'swans' has been removed.
 

Rickee

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May 23, 2016
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I think the change is a little more than minor imo - the swan has moved, been enlarged, and redesigned, no opera house silhouette, the establishment year has been added, the font has changed and the word 'swans' has been removed.
The design elements are identical - a stylistic swans head inside a vee. Nobody was calling for the old logo to be changed, and it didn't look dated or tired, either.

I stand by my point that change for the sake of it is pointless unless it's a complete overhaul (Port Adelaide or Fremantle, for example)
 

Freshwater

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Oct 30, 2014
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I don’t mind the new logo. Does anyone else see the heart in the middle?
I also love the slightly smaller, wider, curved V on their traditional woollen jumpers. Also the off white/cream colour of white wool is much better than the stark white of modern jumpers, especially a recent apparel sponsor of the Swans whose jumpers were so thin, that when they got wet they become slightly transparent and looked so cheap and crap.
 

The Victorian

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Oct 23, 2018
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Interesting though it still isn’t on the swans website other than the article, AFL website, the socials profile pic, not even on IP Aus
 

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