Portfolio NEW TORONTO - Magpienato's Toronto Raptors Rebrand

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Oct 27, 2016
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Packers, Raptors, Renegades
Magpienato presents...

NEW TORONTO.png

New season, new Toronto.




(just leaving these here to link to in the future)

Association (HOME)

Icon (AWAY)

Statement (ALTERNATE)

City

Earned

Champions...?
 
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Was planning on starting this closer to the start of next season but with all the Finals hype, it's hard to hold it back. Watch this space...
 

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association home presentation.jpg

This re-brand will be based off the Raptors Earned/City jersey 'reflected v' design which points North, symbolic of Toronto's (more broadly, Canada)
status as the most Northern team in the NBA and the teams motto; We The North.

The T's on the side of the shorts have been carried over from the previous uniform and stand for 'Toronto'.
 
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Technically Minneapolis (44.9778° N) and Portland (45.5155° N) are further north than Toronto (43.6532° N).
I've always taken "We The North" to refer to all of Canada, rather than Toronto specifically.
Not that any of this really matters from a design perspective.
 
Technically Minneapolis (44.9778° N) and Portland (45.5155° N) are further north than Toronto (43.6532° N).
I've always taken "We The North" to refer to all of Canada, rather than Toronto specifically.
Not that any of this really matters from a design perspective.
Yeah I thought it meant Canada as a whole were the North but it always bugged me that I knew there were cities that were more northern than us, but oh well can't let some geometric values get in the way of a good motto :p
 

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View attachment 684260

This re-brand will be based off the Raptors Earned/City jersey 'reflected v' design which points North, symbolic of Toronto's (more broadly, Canada)
status as the most Northern team in the NBA and the teams motto; We The North.

The T's on the side of the shorts have been carried over from the previous uniform and stand for 'Toronto'.
In some countries, 'x' means "versus." Brazil is one of them.

I read it as "Toronto v. Nike". It is weird...

The kits look nice, though. Simple, but with a clear identity. Great job!
 

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