The club can do this, They did it for me on the good friday game. I am a premiership club member, but I live interstate so I only make 2-3 games a year. I called the membership department 4 days out, informed them I was not attending and asked them to upgrade a member for free. They were very pleased to do this so just callI received this:
"At North Melbourne we understand that sometimes even the most loyal and passionate members may not be able to make it to every home match in a season.
In 2019, reserved seat members have the ability to return their seat for any home match they are unable to attend.
If your membership seat sells through Ticketmaster, you can choose to either receive a credit towards your 2020 membership or an instant partial refund on your 2019 membership .
Adult and concession members will receive a credit of $25 per seat sold while juniors will receive $15.
If you are unable to make our upcoming match against Geelong this Sunday, please make sure you return your seat by 5pm this Wednesday to ensure your seat can be returned for sale."
Now I never return my seats, despite some weeks not being able to attend. This week for example I cannot attend, yet I won’t be returning my seats. With my family of 4 this means that I won’t get the $90 that I would if I returned the seats.
It got me thinking about a much-discussed issue on here, the admission of opposition fans into the North membership areas. The issue is clearly the club trying to get revenue from those that are attending and there is of course the appeal of the fuller stands.
I personally would be significantly more inclined to return my seats if the club was able to coordinate the allocation of those seats as an upgrade to a GA North Member. In-fact I would forego the cashback if that was to be the case.
Perhaps this is the approach that could be considered. North fans tend to be willing to put cash into the club when it asks for it. This would be like that. Less cash returned to for returned seats to discount North member upgrades. Also if the fans upgrade then it would actually give the club more data to target market these fans. What’s more is I see no reason this couldn’t happen for all levels of membership. Like an upgrade waterfall. GA to level 1. Level 1 to level 2. Level 2 to onto Donald McDonald’s lap (or whatever the next level is).
“Can’t make the game, help another Roo enjoy your seats.”
I understand that we have not even been able to execute the basics this year. However, I trust that will change. There is some validity to this idea.





