ASADA will hand down the penalties for the players, but I think there'll be an expectation that the AFL will punish the club in some way.
I really do think that Hird needs to accept some kind of personal responsibility for all of this. He's not the only one, but it appears there's been a dangerous lack of oversight at the Bombers that will probably damage players who put faith in the club, and to some extent damaged the game as a whole.
If Bailey and Connolly got lengthy suspensions for privately talking about tanking, then I'd be interested to know what the AFL's idea of a proportionate penalty is for creating a set of circumstances that led to players actually physically taking banned substances.