- Jan 16, 2004
- AFL Club
- North Melbourne
- Other Teams
- Storm - Victory
Excellent summary as usual Limerick. What it doesn't say is more concerning than what it does.This is a good result in terms of one year but it doesn't present the Club looking realistically to the future. It appears to be of the opinion that Hobart is a very long term situation.
Objectives and Strategies of the Company
The Company’s short-term objectives (2020) are:
• To meet targets set that will allow the Company to continue to invest in the football department, in particular player payments, which will give us the best opportunity to achieve on-field success. Tick
• To investigate innovative ways to grow football revenue above 2019 levels, in particular membership, whilst also increasing sponsorship, sales, events and fundraising revenue. Tick
• To grow non-football revenue. Tick
• To successfully integrate AFLW into the operations of the Company. Tick
• To establish a strong new market of supporters by further developing relationships in Hobart and developing regions in Victoria. We shouldn’t bank on Tassie for the 2021-2023 and beyond period and this period is hardly long term.
• To continue to reduce the Company’s debt with ongoing supporter and member-driven campaigns involving member contributions, unique events and products. Tick
The Company’s long-term objectives (2021 – 2023) are:
• To deliver sustained on-field success. Tick
Surely a long-term objective is to grow the Melbourne/Victorian member base.
To achieve these objectives, the Company has adopted the following strategies:
• To actively engage with members, supporters and communities. Good, but how?
• To explore strategies for new markets in Hobart and Wyndham whilst continuing to maintain its existing strong Melbourne based supporter areas. Hobart can’t be seen as long term. We need a strategy that prepares for life after Hobart.
• To develop a best practice football department. Tick
• To ensure strong and effective financial management along with sound risk management and integrity practices. Tick
• To ensure strong alignment with the AFL and other key stakeholders. Tick