Man, two points.
i) Storm didn't lose it in the First half, their game plan was executed nearly perfectly, their plan was to outlast the Bronco's, by rushing at the end, Matt Johns picked it. The Bronco's picked it by cutting out Inglis all game, and Cronk.. who was invisibile after 20 minutes... his failure to do anything should cost him his Australian spot.
ii) Storm had no plan "B"... Bellamy for all his excellence had no way of organising his team to offer something different, even though Scott Hill could of run a show. This hows real finals inexperience... the Storm should be better for it next year. If you're from Melbourne, and you couldn't feel Matt King's pain at the end of the game, you're not a real sports fan.