So Duncan? Whose name did you get on the back of your brand new Man Utd kit?
I got "champions" with the number 18 on the back of it

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What? Liverpool were hardly like Derby County or Nottingham Forest. But Liverpool always had one of the larger transfer budgets in English football. By the late 1980s, Dalglish had started to flex Liverpool's financial muscle in the transfer market starting including the battle against United to sign Glenn Hysen. The transfer fees look like small change compared to today's fees, but back then, they were blockbuster transfer fees.
Liverpool certainly flashed the cash during their successful days in the 1980's. They must have spent around £15-20 million on the likes of Steve Mcmahon, Jan Molby, Steve Nicol, Ian Rush, Paul Walsh, Gary Gillespie, John Wark, Peter Beardsley, Bruce Grobelaar, John Barnes, John Aldridge, Nigel Spackman, Ray Houghton, Craig Johnston and Barry Wennison. Like you said, £15 million sounds like chicken feed these days, but back then it was the equivalent of around £150-200 million in today's terms.
Liverpool also spent heavily in the 1970's as well, with the likes of Keegan, Souness, Hansen, Lawrensen, Rush, Toshack and Dalgleish costing a combined fortune at the time.