Portfolio OFL Inaugural Season for 2021

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Mar 30, 2014
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AFL Club
Brisbane Lions
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Dolphins, Seattle Kraken
Welcome to the Oceanic Football League or OFL

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Brief

In the year 2000, cricketers in their off-season invent a game to keep fit. It is a bizarre game, somewhat akin to Gaelic football, but instead played on a cricket pitch using an oval-shaped ball and 4 goal posts.

In the year 2020 a decision has been made to make this sport professional and start a new league for the 2021 season called the Oceanic Football League or the OFL.

The OFL has granted 16 initial licenses, with current bids from the Gold Coast, Greater Western Sydney, Tasmania and a New Zealand-based team being considered in the 2022 and beyond seasons.

As the clubs start to take shape, their identities and kits will need to be decided.

Design Rules
  • New club logo and kit needs to be designed. Kit includes Home, Away, Alt kits (up to 5 including one-off kits)
  • Kit and logos needs to utilise existing colour schemes of the respective club (to prevent overlap).
  • Sponsors spots are found on the Guernsey and shorts respectively.
  • Club logo must be displayed on the kit in some form.
  • Sponsors must be local or a local staple
  • Can take inspiration from previous designs, but each kit and logo must be new – this is a new league and the club has no history - there is no heritage.
  • Usage of the OFL logo is required on the shorts and jersey of each design (traditional AFL positions).
  • OFL logos and colours can be adjusted to suit kit requirements.

The team list - Click link to jump to team.

  • Adelaide Crows
  • Brisbane Lions
  • Carlton Blues
  • Collingwood Magpies
  • Essendon Bombers
  • Fremantle Dockers
  • Geelong Cats
  • Hawthorne Hawks
  • Melbourne Demons
  • North Melbourne Kangaroos
  • Port Adelaide Power
  • Richmond Tigers
  • St Kilda Saints
  • Sydney Swans
  • West Coast Eagles
  • Western Bulldogs
Today - Adelaide Crows

The Adelaide Football Club or “Crows” is one of two teams granted a license in the City of Adelaide by the OFL, the other being Port Adelaide.
With some feedback from the public and the newly signed players, the team opted for a regal crest for it’s inaugural logo but with an Adelaide spin.
It features a powerful flying crow in the centre, flanked by the state flower of the Sturt’s Desert Pea, whilst using the traditional colours of South Australia: Navy Blue, Red and Gold.

The main kit designs are more traditional football styles, with a wide "v" to emulate bird wings on most of their kits.

Initial sponsors signed are Farmer's Union Iced Coffee and Balfours.

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Where to next?
I will be slowly working through each team, looking at building new ideas or concepts for designs. I will, however, open this up for someone to take on a team in the list if they would like (PM me).

Edit: I will be posting new teams as I go on this thread.
 
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Brisbane Lions

The Brisbane Lions are the only current team that has been granted a license in Queensland.

Following unsuccessful bids from the Southport Sharks and Aspley Hornets to enter the league, a Brisbane-based consortium, initially title “the Bears” managed to out-manoeuvre the “Brisbane Rockets” bid and be considered for a license.

Part-way through the bidding process, another team bid (formally of the Victorian-based amateur league, the OFA) announced It had run into financial difficulty. The two groups met, decided they would like to unify their bid, granting them two separate geographical supporter bases for one team.
In order to acknowledge the two bids that became one, the team was called the Brisbane Lions in public, but the official organisation was called the Brisbane Bears Fitzroy Football Club, and based out of the Gabba in Brisbane.

The logo took many iterations to decide on the current design. Initially they chose a lion facing sideways with it’s paw on the ball, but the public felt it was too old-fashioned.
After the success of the recent HBO epic “Game of Thrones”, and being the most northern team in the league, the public gave the Lions the unofficial title “Kings of the North”, so the team selected a minimalist lions-head wearing a crown as their logo.

The clubs anthem is based based on the French national anthem “ La Marseillaise “, as such the Lions have also adopted the "Fleur-de-lis" as a secondary royal emblem.

Home and Away standard kits are “royal” based, with alternative kits being more traditional football styles.

ofl_brisbane.jpg
 
This looks awesome already. Loving the sponsor logos in the middle too, very well put together in general.
 
Carlton Blues

The Carlton Blues started life as an immensely popular and successful OFA (Oceanic Football Association) amateur team before being offered one of the coveted licenses in Melbourne.

In their final OFA season just after their bid was accepted, the team found that although they were popular they weren’t making a profit at all.
With current projections they would not survive in the newly formed league for long and, unlike their neighbour Fitzroy who found a partner with the Brisbane Bears group, the situation looked dire.

Enter mass media and entertainment group Disney and the Marvel brand.
Fresh off purchasing the rights to brand and redesign the newly erected stadium at Docklands, Marvel wanted to push this OFL relationship.

They met with the Carlton Blues and made an offer; become a ‘Marvel’ club and use the brand to make the it profitable.

With the blessing of the OFL, they became the Marvel Carlton Blues.

The club looked to adopt the existing kits over to the OFL, but felt that their existing “monogram c” would not sell well under the Marvel banner.
Taking some superhero cues, the Blues will take to the field in a truly heroic kit, with Marvel being their sole sponsor.


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Note. Trying out only doing three kits, but with a fancy new template!
 
Under the current brief it would be what teams that exist just prior to the Suns and Giants entering the league.
The colours are also a third kit only in the style of a certain hero, it was a sponsor decision! Also note; there are no traditional team jerseys.
 

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