Of course you can. I remember when we had new execs takeover the company. We all eventually lost faith and culture dived. New execs came in, claimed they would not make the same mistake, and the business reinvented itself and a more positive vibe was felt across the organisation. The key to getting people back is mutual buy in. Of course no change at that level would mean no change at lower levels. People are people. Get back to dealing with the person first, the footy players will follow