There are just some things that require explaining what the new philosophy of the club will be from the top person. The CEO just doesnt cut it when a football club is changing direction as Carlton signalled today. Changing coach is a change in direction of the club. The club president usually defines the culture and direction at the club, the CEO administers it. The president needs to explain what the new direction is to be.
Changing coaches is just a normal part of the business. Its not a new anything, its just a new coach. The forum to ask the hard questions of the President is the AGM.



