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Opinion Paul Licuria AMA video

Thoughts on club communications?

  • I’d prefer if the club kept to the traditional media channels (TV and newspapers)

    Votes: 0 0.0%

  • I’d prefer if the club engaged more in social media platforms, such as this AMA video

    Votes: 12 70.6%

  • I’d prefer the direction the club was going in circa 2016 by having its own media presence

    Votes: 5 29.4%
  • Total voters
    17

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76woodenspooners

76woodenspooners

Brownlow Medallist
Veteran 10k Posts Collingwood Magpies AFLW - Steph Chiocci 2017 Collingwood Board Poster of the Year Ex-Moderator Collingwood - Ben Kennedy Player Sponsor 2014 Podcaster
Jun 4, 2011
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42,311
Sydney
AFL Club
Collingwood
Swoop Luke (not me) ran an AMA with Paul Licuria a few days ago and posted the vid on YouTube.

Kudos to Swoop Luke for running the AMA, (YouTube channel Swoop Luke, check him out)

IMO well worth a look for any members who have been following the recent EGM threats, and who want to make a more informed decision about how our board is run.

It’s lengthy, but an index is provided below. I’ve bolded a few that IMO are the most insightful.

Video below👇 Poll above👆




1:00 Licuria’s opening remarks
4:50 What is the club doing to ensure the next 5 to 10 years are successful for us?
7:50 Are we in a position to challenge for a flag in the next decade?
9:45 General comments about 2013 to 2018, and how things are different today
11:20 Thoughts on Darcy Moore
14:40 Thoughts on Robert Harvey, followed by an insight into the coaching process
19:40 General state of playing list today
23:00 State of the salary cap
27:05 Of all the young players at the club, who are you most excited about seeing come through?
32:25 What makes a successful club culture?
34:45 Is the perception that front office is unstable affecting the senior coach recruitment?
39:10 Thoughts on club better engaging directly with members, rather than via media?
46:20 Response to a question about the team currently playing slow and boring football
48:40 When will the coach be decided? (answered a second time)
51:05 Does the club intend renewing its netball license next year?
53:25 More thoughts on Nick Daicos
55:00 Thoughts on Jeff Browne challenging?
56:20 Why isn’t The VFLW Grand Final being held at Victoria Park or Holden Centre?
58:00 Answer to question “Who cares about the board? It has no affect on the players”
59:15 Licuria provides an insight into the board dynamic
1:01:20 Relationship between finances and salary cap. More insight into who’s who on the board. Lica’s journey
1:07:10 Luke Ball’s role on the selection committee?
1:11:20 Thoughts on selection committee, players being dropped to go down to the VFL?
1:15:50 Could you imagine Collingwood building their own stadium?
1:17:30 Board members on social media, high level insights, the stuff we need to talk about …
1:20:00 Why wasn’t Mark Korda at Buckley’s Press Conference?
1:21:40 Closing Remarks
 
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Article about it here.

Collingwood considered inviting Michael Malthouse on to its coaching subcommittee to help appoint Nathan Buckley’s successor from an initial list of 92 candidates.
Football director Paul Licuria made the revelation in a question-and-answer session with Magpie fans.

He also said the club was hunting five flags in the next 20 years and they would no longer look to “buy” their next premiership, which he said happened in the final seasons under Buckley.


“I think we need to drop the ego a bit and (realise) we’re actually not as good as we think we are,” Licuria told a Collingwood supporter’s YouTube stream.

“We’ve won two flags in 60-odd years. For us to have that 20 years of success and win five flags we need to be honest with ourselves.

“Let’s not try to buy a flag.”

The Magpies topped up with expensive free agents Chris Mayne and Daniel Wells after 2016 before going all-in by purchasing goalkicking midfielder Dayne Beams on a four-year deal in the aftermath of the 2018 grand final heartbreak.

Wells played just 15 games for Collingwood, while Beams managed nine.



The approach blew up the club’s salary cap last year, which forced the Magpies to jettison Adam Treloar (Western Bulldogs), Jaidyn Stephenson (North Melbourne) and Tom Phillips (Hawthorn) in an explosive trade period last year.

Licuria said new football boss Graham Wright was poached from Hawthorn because of his salary cap expertise.



Wright served as Hawthorn’s list manager during the club’s premiership three-peat.

Licuria revealed Malthouse was “floated” as the external member on the five-man coaching panel before premiership player Luke Ball was chosen.

Leigh Matthews was unavailable because he sits on Brisbane Lions’ board while Hawthorn legend Jason Dunstall was also discussed.

Dunstall famously helped the Hawks appoint untried underdog Alastair Clarkson ahead of a field of established coaches back in 2004.

Licuria and Malthouse have spoken regularly about Collingwood’s search for a new coach and remain close after spending eight years together as player and coach.

Matthews (1990) and Malthouse (2010) are Collingwood’s only living premiership coaches, with the club winning just two flags since 1958.

Licuria, 43, said Ball was a “very switched on character”.

“We know he’s (Ball) going to add a lot of value to that process and be able to pull apart and pick apart presentations,” Licuria said.

Collingwood has drawn up a coaching assessment criteria, which it will use to whittle its list of 92 candidates down to 15-20 to help spit out the best person for the club.

A data set on each candidate’s sporting journey will help the Magpies funnel their list to fit their requirements.

News Corp revealed on Monday that Port Adelaide senior assistant coach Michael Voss had been approached by Collingwood although no formal interviews have yet taken place.

It’s understood that highly-rated assistants Craig McRae (Hawthorn), Don Pyke (Sydney), Blake Caracella (Essendon), Adam Kingsley (Richmond) and Adem Yze (Melbourne) are also on the list.



Licuria also revealed:

* SACKED coach Nathan Buckley could be back at Collingwood games and mixing with the club’s top brass within a month;

* HE has never met board challenger Jeff Browne, but said the current administration was “100 per cent stable”; and,

* DARCY Moore’s leadership stocks were rising and he was a potential future captain.

Licuria, who was answering questions on a supporter’s YouTube stream, told Squawk with Swoop, said Collingwood’s failure to attract a marquee player “really surprises me a little bit”.

With varying levels of seriousness, the Magpies have had unsuccessful cracks at Tom Lynch (Richmond), Nick Riewoldt (St Kilda) and Jonathan Brown (Brisbane) this century.

Licuria – a dual Copeland Trophy winner – said Collingwood’s often slow and stagnant ball movement was due to low confidence rather than a coaching directive.

The Magpies are looking to identify “gaps” in their football department and want their next coach to be well-equipped to plug those areas.




Licura was frustrated at reports of instability at the Magpies. He said internally they were “solid” with board members aligned to different parts of the business.

Licuria likened Josh Daicos to Gary Ablett Jr and said injury-prone youngster Trent Bianco’s fast decision-making and slick ball use was reminiscent of Steele Sidebottom.

“I don’t want to put a mozz on him, but (Daicos) reminds me of a young Gary Ablett Jr,” Licuria said.




“His core body is very strong and his agility and he’s a very good ball user.

“It’s been a bit harder for him this year because teams are paying a lot more attention to him now, particularly around the ball.”
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“I think we need to drop the ego a bit and (realise) we’re actually not as good as we think we are,” Licuria told a Collingwood supporter’s YouTube stream.

“I don’t want to put a mozz on him, but (Daicos) reminds me of a young Gary Ablett Jr,” Licuria said.

Ego dropped for a few minutes at least...
 
Podcast interview with Paul Licuria, similar to the AMA above …

 
Markfs said:
“I think we need to drop the ego a bit and (realise) we’re actually not as good as we think we are,” Licuria told a Collingwood supporter’s YouTube stream.

“I don’t want to put a mozz on him, but (Daicos) reminds me of a young Gary Ablett Jr,” Licuria said.

Ego dropped for a few minutes at least...
Click to expand...

Agreed although you can miss big with the Daicos statement and be pretty well off still. Missing big on where we’re at by targeting a big FA before we’re ready could prove disastrous.

My general thoughts prior to listening are that for too long McGuire was the face of the board when it really should have been the footy director. Hopefully this sets the standard for communication moving forward.

Also hats off to Swoop. I find his Insta content cringeworthy, but he seems to have hit the mark here.
 
Scodog10 said:
Agreed although you can miss big with the Daicos statement and be pretty well off still. Missing big on where we’re at by targeting a big FA before we’re ready could prove disastrous.

My general thoughts prior to listening are that for too long McGuire was the face of the board when it really should have been the footy director. Hopefully this sets the standard for communication moving forward.

Also hats off to Swoop. I find his Insta content cringeworthy, but he seems to have hit the mark here.
Click to expand...

my point is that he says one thing and then pumps up a player unrealistically..... if he's going to get sucked into backslapping and pumping up players before they actually achieve anything then we are wading in the same crap we've been wading in for last 60 years.

So the question is, is he feeling insecure and catering to the fans who want to hear that daicos will be the next ablett.... or is he pumping up the vision because he wants to make president...

there's a lot of good that can come from the non-hollywood approach....but only if they do it when the going gets tough. I recognise that the current board is under pressure and it might settle down more after the AGM.

As for the footy director being the face of the board, I thought that's why we have a president.
 
Markfs said:
my point is that he says one thing and then pumps up a player unrealistically..... if he's going to get sucked into backslapping and pumping up players before they actually achieve anything then we are wading in the same crap we've been wading in for last 60 years.

So the question is, is he feeling insecure and catering to the fans who want to hear that daicos will be the next ablett.... or is he pumping up the vision because he wants to make president...
Click to expand...

To be clear, it was Josh Daicos who he was comparing to GAJ, and he did explain what aspects of Josh’s existing body of work compare with GAJ.
 
76woodenspooners said:
To be clear, it was Josh Daicos who he was comparing to GAJ, and he did explain what aspects of Josh’s existing body of work compare with GAJ.
Click to expand...

i presumed it was josh as his brother hasnt even played afl yet.... if you dont see a problem then obviously there isnt one. I just find it ridiculous to compare josh daicos to the player of this generation after basically saying that collingwood people need to be more realistic. I'm sure we will continue to go on telling the world how great we are and how we are the biggest club etc and this will bring great enjoyment to some pie fans.
 
Markfs said:
my point is that he says one thing and then pumps up a player unrealistically..... if he's going to get sucked into backslapping and pumping up players before they actually achieve anything then we are wading in the same crap we've been wading in for last 60 years.

So the question is, is he feeling insecure and catering to the fans who want to hear that daicos will be the next ablett.... or is he pumping up the vision because he wants to make president...

there's a lot of good that can come from the non-hollywood approach....but only if they do it when the going gets tough. I recognise that the current board is under pressure and it might settle down more after the AGM.

As for the footy director being the face of the board, I thought that's why we have a president.
Click to expand...

I got your point and I liked your post because I agreed with you. I just wanted to highlight that getting the Daicos call wrong won’t be a bad thing. He’s already a decent player so not reaching GOAT status won’t bother me. I did find his comments in their entirety intriguing in terms of why he used that comparison (I’d go as far as to say Licuria would be one of if not the best positioned administrators in the league to make a comparison like that given his role as a player) and why he’s struggled at times this year, but I’m not prepared to hang him on that contradiction.

What would bother me more is making a statement along the lines of this being the best group of youngsters he’s seen at the club since he retired because that would directly contradict the no ego comment in a big way. IMO, it’s a decent group, but right now the only 1-3 year player on our list that’s made it or is a lock to make it is IQ the rest are still speculative.

We have a president to chair the board. The football director is on the board specifically for football purposes. He’s the one that should be closest with the footy ops manager, the coach and in this case he’s the only board member on the coaching selection committee. Despite the other time wasting ventures (basically super netball) we remain a football club so he should be the conduit on all things relating to the board.

My take as to why you and others think that should be the president is that it’s ingrained in so many because of McGuire who was the face of the club by default thanks to his various media hats. Again without having listened I’m interested to hear his comments on Korda not attending Bucks departing presser because it should have been Licuria there, IMO, considering it was his call from a board perspective to end the relationship.

Edit: Who voted for the club returning to the having its own media presence? That was the second biggest pile of puke we got from Pert behind Star!
 
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Scodog10 said:
I got your point and I liked your post because I agreed with you. I just wanted to highlight that getting the Daicos call wrong won’t be a bad thing. He’s already a decent player so not reaching GOAT status won’t bother me. I did find his comments in their entirety intriguing in terms of why he used that comparison (I’d go as far as to say Licuria would be one of if not the best positioned administrators in the league to make a comparison like that given his role as a player) and why he’s struggled at times this year, but I’m not prepared to hang him on that contradiction.

What would bother me more is making a statement along the lines of this being the best group of youngsters he’s seen at the club since he retired because that would directly contradict the no ego comment in a big way. IMO, it’s a decent group, but right now the only 1-3 year player on our list that’s made it or is a lock to make it is IQ the rest are still speculative.

We have a president to chair the board. The football director is on the board specifically for football purposes. He’s the one that should be closest with the footy ops manager, the coach and in this case he’s the only board member on the coaching selection committee. Despite the other time wasting ventures (basically super netball) we remain a football club so he should be the conduit on all things relating to the board.

My take as to why you and others think that should be the president is that it’s ingrained in so many because of McGuire who was the face of the club by default thanks to his various media hats. Again without having listened I’m interested to hear his comments on Korda not attending Bucks departing presser because it should have been Licuria there, IMO, considering it was his call from a board perspective to end the relationship.

Edit: Who voted for the club returning to the having its own media presence? That was the second biggest pile of puke we got from Pert behind Star!
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as i said, i like the decentralisation of power but i wonder what licuria's plans are. time will provide the answers. we live in a time when people talk a lot about what they intend to do....licuria is a rising star on the scene. he's got a lot more power than he's had before, even in his corporate life...i watch and see what he does with it, not what he says.
 
I look forward to seeing the clip later but I'm really sold on this bite....

1626215089593.png

The sooner we flick that chip of our shoulder the better. This beating our chest and saying where the greatest team on earth as a marketing pitch needs to be put bed. We'll get respect again by doing, not saying.
 
MagpieJoel said:
Thanks for posting. Now got to find some time to watch.
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Don’t be put off by the video length.

Much of the video is fans expressing their opinion about stuff (Whilst probably not to many people’s interest, I respect that part of the point of this format is for Licuria to hear from and engage with the fans)

If you’re time poor, then you can use the index to skip to his responses and watch it in probably half the time.
 
76woodenspooners said:
Don’t be put off by the video length.

Much of the video is fans expressing their opinion about stuff (Whilst probably not to many people’s interest, I respect that part of the point of this format is for Licuria to hear from and engage with the fans)

If you’re time poor, then you can use the index to skip to his responses and watch it in probably half the time.
Click to expand...
That’s what I did. Just cherry picked the items of main interest.
I enjoyed it. Some good feedback.

edit - thanks for listing the times 76
 
Markfs said:
btw he did make the good point of what would the fans want.... key figures who can nail a media conference or people who can oversee winning a premiership... he said it in a nice complimentary way
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This was the quote of the video for mine 👍
 

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Scodog10 said:
Edit: Who voted for the club returning to the having its own media presence? That was the second biggest pile of puke we got from Pert behind Star!
Click to expand...

Yeah, it was announced to great fanfare, they a bunch of programs, and then it slowly fizzled over time.

I reckon the problem was that it was trying to be like traditional media (Probably at the direction of Ed who is a traditional media guy … my guess is that he doesn’t have much respect or interest in social media, apart from his support of Nicks in the early days)

I had few chats with somebody inside the club back in those days who expressed a frustration at the low standard of interviewing done by mainstream media …

… and they suggested the fans would do a much better job.

BigFooty did organise for Knightmare to interview Derek Hine, and other fans to run interviews with people like Taylor Adams and Dale Tapping. I reckon those interviews were great!
 
76woodenspooners said:
Don’t be put off by the video length.

Much of the video is fans expressing their opinion about stuff (Whilst probably not to many people’s interest, I respect that part of the point of this format is for Licuria to hear from and engage with the fans)

If you’re time poor, then you can use the index to skip to his responses and watch it in probably half the time.
Click to expand...

yes well done....
 
Markfs said:
“I think we need to drop the ego a bit and (realise) we’re actually not as good as we think we are,” Licuria told a Collingwood supporter’s YouTube stream.

“I don’t want to put a mozz on him, but (Daicos) reminds me of a young Gary Ablett Jr,” Licuria said.

Ego dropped for a few minutes at least...
Click to expand...

How is that in any way an ego related claim? Diacos is in his 5th season and 50th game recently, go back and look at GAJr in 5th season (2006), a year in which he clocked up his 100th AFL game. It was that off-season he got the rocket from his team mates and turned it around but was hardly a star till then. There's 3/5's of FA in in it. Doesn't suggest he'll be as good, just that he's the player he reminds him of at a similar age.
 
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jackcass said:
How is that in any way an ego related claim. Diacos is in his 5th season, go back and look at GAJr's in 5th season (2006), a year in which he clocked up his 100th AFL game. It was that off-season he got the rocket from his team mates and turned it around but was hardly a star till then. There's 3/5's of FA in in it. Doesn't suggest he'll be as good, just that he's the player he reminds him of at a similar age.
Click to expand...

No, you're right. Josh is as almost exact fit stats wise as Ablett in that year. The good news is Gary had a 700 disposal, 100 clearance, 30 goal season the following year.... so we're in for some good times!!!
 

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Opinion Paul Licuria AMA video

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