Opinion Petition for a new logo?

We need a new logo


  • Total voters
    54

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Klug

Senior List
Apr 13, 2008
249
276
Melbourne
AFL Club
Adelaide
Other Teams
Woodville West Torrens FC
We have far greater fish to fry than changing our logo
It is never going to be the first priority in any year, however I believe it is the perfect time to fix the logo now.

A new logo could sell more merchandise during a tough economic period for the AFL, it signifies the end of the Chapman era, and we will likely need some good news to take the focus off our bottom 4 position in 2021.
 

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Brenton Davy

Norm Smith Medallist
Sep 3, 2007
5,725
4,863
Athelstone
AFL Club
Adelaide
Other Teams
North Adelaide, The EXERS!
The excuse every time the question is raised
I don’t like the current logo. However there are so many cultural and administrative issues that the club MUST address before dealing with such a trivial issue as the logo.
I don't think anybody is expecting footy dept resources to be diverted to such a task.
It’s not a footy department issue, it’s a marketing/administrative issue. It’s also probably the least important issue they gave to deal with
It is never going to be the first priority in any year, however I believe it is the perfect time to fix the logo now.

A new logo could sell more merchandise during a tough economic period for the AFL, it signifies the end of the Chapman era, and we will likely need some good news to take the focus off our bottom 4 position in 2021.
This reply has some merit. It would be the ONLY reason I would consider it in the current climate. I just don’t think it’s a priority.
 

bomberclifford

Importer/Exporter
Sep 2, 2005
27,604
82,665
Cerebral Cortex
AFL Club
Port Adelaide
Other Teams
Port Adelaide Magpies
Hope you don’t mind my input.

It’s my opinion that right now is the perfect time for you to embark on a rebrand process. First set the culture from the top, then create focus and clarity around core values, initiate a revamp of the entire visual identity of the club while maintaining some key legacy assets like the tricolour guernsey.

All of this could take 12 to 18 months before it‘s ready to launch which should coincide neatly with your rise into contention.

Now is the time to start the process.
 

SugarShane

C6 H12 O6
Sep 9, 2007
16,404
24,437
SA
AFL Club
Adelaide
Other Teams
Strikers, BMS Goats
I don't think anybody is expecting footy dept resources to be diverted to such a task.
"How's the game plan looking this year boys?"
"Great. Nicksy spent all last week doodling new logos."
"Wait really? What are Rahilly and VB doing?"
"Well James is helping him with ideas on what it should look like. And VB is colouring and hasn't gone out of the lines once!"
 

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