Interesting piece of revisionism. Abbott was 54-46 in the polls and had been at best 52-48. His personal popularity was in the toilet, no one was listening to him any more and the electorate were sharpening the knives.Abbott is a very good campaigner, works very hard and had Shorten and the ALP set up with the union royal commission. He would have won the last election quite easily (just as Rudd would have beaten Abbott easily if the ALP had not shat the bed).
It doesn't matter what sort of campaign he may have ran, he was viewed as out of touch and overly agressive which means his style of campaigning would have further alienated him from the electorate. The LNP put Milquetoast Malcolm in to save the furniture which he managed to do.
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