By chief Football writer of the Advertiser MichaelAngelo Rucci.
ADVERTISER FRIDAY AUG 11 2000.
The Port Adelaide Football Club has reaffirmed its name by dumping "PORT POWER" from it's logo and club song.
The AFL club also emphasised its history dates back to 1870- and not 1997 when it joined the AFL and discarded its black and white strip and magpie nickname to avoid a clash with Collingwood.
Port President Greg Boulton last night unveiled a new logo,simplifying the AFL club's nickname to just " POWER ".
He said he hoped the new logo would end the tendency to call the team " Port Power " - and he clarified the AFL club was 130 years old, carrying the " proud tradition "established in the SANFL.
The announcement brought no protest from the Port Adelaide Magpies Football Club, whose players continue to wear Port Adelaide's original black-and-white guernsey and
" Magpies " motif in the SANFL.
" It is only appropriate and proper that they reaffirm they are the ' Port Adelaide Football Club' and have been since 1870 ' Port Adelaide Magpies Football Club Chief Executive Paul Belton said.
We are the Magpies and they are the Power.
" We have had, for the past three years, and always will have, the role of continuing the Magpies' traditiions in the SANFL.
" The Port Adelaide Football Club in the AFL has the birthright of the club formed in 1870.
" We share the same heritage and history.
" One club - the Power - has the task of developing Port Adelaide's traditions in the AFL. We as the Magpies have the responsibility to continue the club's heritage in the SANFL.
The Port Adelaide Football Club added teal to its jumpers and adopted " Power " as its nickname when it entered the AFL in 1997 to appease Collingwood.
In the same year, the " Port AdelaideMagpies Football Club " was established for the SANFL competition.
Mr. Boulton said last night's announcement was designed to quash the widespread public perception that it was " Port Power " playing in the AFL, and not " Port Adelaide".
"Back on August 31, 1995 - when we launched our guernseys, logo and nickname for the AFL," he said.
" We are Port Adelaide, as we have been since 1870 when the club was formed. We do not accept being referred to as the " Port Power Football Club ".
" We have refined our logo to ensure we are always known as Port Adelaide ". Port's clarification of its name came amid rumours on radio yesterday morning that the club had registered two new names - " Adelaide Power " and " Southern Power ".
The new logo ephasises the club's nickname is Power - thename its supporters use when chanting at AFL games.
Slight changes have also been m,ade to the fist and lightning bolt on the logo to give " more strength " to the club's image.
Port's board and management have been working hard since mid-1999 to change the logo, which has required permission from the AFL.
Mr. boulton said the original logo had incorporated the word " Port " above " Power " as a throwback to the club's traditional names as " Port ".
" Unfortunately, it led to many people calling the club ' Port Power ' and that was just not acceptable he said....
As reported today...
PA 1870
ADVERTISER FRIDAY AUG 11 2000.
The Port Adelaide Football Club has reaffirmed its name by dumping "PORT POWER" from it's logo and club song.
The AFL club also emphasised its history dates back to 1870- and not 1997 when it joined the AFL and discarded its black and white strip and magpie nickname to avoid a clash with Collingwood.
Port President Greg Boulton last night unveiled a new logo,simplifying the AFL club's nickname to just " POWER ".
He said he hoped the new logo would end the tendency to call the team " Port Power " - and he clarified the AFL club was 130 years old, carrying the " proud tradition "established in the SANFL.
The announcement brought no protest from the Port Adelaide Magpies Football Club, whose players continue to wear Port Adelaide's original black-and-white guernsey and
" Magpies " motif in the SANFL.
" It is only appropriate and proper that they reaffirm they are the ' Port Adelaide Football Club' and have been since 1870 ' Port Adelaide Magpies Football Club Chief Executive Paul Belton said.
We are the Magpies and they are the Power.
" We have had, for the past three years, and always will have, the role of continuing the Magpies' traditiions in the SANFL.
" The Port Adelaide Football Club in the AFL has the birthright of the club formed in 1870.
" We share the same heritage and history.
" One club - the Power - has the task of developing Port Adelaide's traditions in the AFL. We as the Magpies have the responsibility to continue the club's heritage in the SANFL.
The Port Adelaide Football Club added teal to its jumpers and adopted " Power " as its nickname when it entered the AFL in 1997 to appease Collingwood.
In the same year, the " Port AdelaideMagpies Football Club " was established for the SANFL competition.
Mr. Boulton said last night's announcement was designed to quash the widespread public perception that it was " Port Power " playing in the AFL, and not " Port Adelaide".
"Back on August 31, 1995 - when we launched our guernseys, logo and nickname for the AFL," he said.
" We are Port Adelaide, as we have been since 1870 when the club was formed. We do not accept being referred to as the " Port Power Football Club ".
" We have refined our logo to ensure we are always known as Port Adelaide ". Port's clarification of its name came amid rumours on radio yesterday morning that the club had registered two new names - " Adelaide Power " and " Southern Power ".
The new logo ephasises the club's nickname is Power - thename its supporters use when chanting at AFL games.
Slight changes have also been m,ade to the fist and lightning bolt on the logo to give " more strength " to the club's image.
Port's board and management have been working hard since mid-1999 to change the logo, which has required permission from the AFL.
Mr. boulton said the original logo had incorporated the word " Port " above " Power " as a throwback to the club's traditional names as " Port ".
" Unfortunately, it led to many people calling the club ' Port Power ' and that was just not acceptable he said....
As reported today...
PA 1870