Purplebricks is growing because it provides full service but charges on a fee for time.
Traditional agents charge commission which has grown via stealth on the back of a property boom... All the while agents doing less work than 20 years ago.
Savings are made by not having traditional offices and overheads.
The technology gives sellers 100% teansperancy in the process.
Also have to understand that the internet has changed how people search for homes and at what time during the day.
Purplebricks has adapted accordingly.
Yes, I do work for them and it a brilliant concept.