Social media only has power because people treat it as something other than a group of prepubescent girls talking s**t and a heap of older people who think that others give a rats toss about what they are doing at the moment.
It's what happens when you give useful technology to the self absorbed plebs.
Then we can spend billions on national broadband so that the system can deal with it ( and so some poor sod living in Weipa downs doesn't miss out ).
I think one of the biggest problems is that they think all those friends are really friends.