Competition Reworking of Logo

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Apr 9, 2019
4
7
AFL Club
Fremantle
Hi all,

Another Stockholm team here looking for help with design work. I seen the great efforts by the community here for the South Stockholm Giants so decided why not give it a shot for our club. I'll use the same structure as they did to make it easy to read and follow.

The Outline

We have had a logo since our beginning in 2012. We feel it is outdated and it doesn't translate that well onto marketing material or clothing. To be honest the grey shield is the biggest problem, very boring! Anyway we are looking for a revamp!

The Brief
The team is the Norrtälje Dockers. Norrtälje is a harbour city about 70km's north of Stockholm hence the Dockers moniker. Our colours are red (I think the old logo was #d1232e jumpers have C105), black and white. You will see the previous logo has a splash of blue. That is a throwback to the colour of the municipality of Norrtälje. The old font is Copperplate Gothic Bold, do not feel obligated to use that.

The upside down anchor means "always on the move" and is central to our city and our team. Other than the anchor and the colours feel free to gather some inspiration from the archipelago, boats/sea workers, and the water. Our current jumpers are black with 3 red chevrons.

Payment

Winner receives $50 aud or piece of merch (jumper, training shirt). I can pay with PayPal or Australian bank transfer.


The decision

Once the designs have been brought in, I'll take them to the team and discuss them. We will have a vote and decide on a winner. Please note we also have some local artists working on the same project. We will try to be as transparent as possible with the voting process. Probably a livestream or IG video!

Deadline

We aren't in any rush but better to have it done sooner rather than later. 28th April is the last day for submissions.

Thanks for your help!!


Norrtälje Dockers logo utan skugga (1).png
 

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47518364352_77bc9f7f91_b.jpg
 
You were so close.

1554942314925a.png

But seriously for once, I think it's awesome Nato... I'd consider moving the arm (forearm) slightly so that there is equal space to the tips of the anchor on each side. Also consider rotating 45 degrees counterclockwise to make it more dynamic. Minor points. I really like it.
 
You were so close.

View attachment 652177

But seriously for once, I think it's awesome Nato... I'd consider moving the arm (forearm) slightly so that there is equal space to the tips of the anchor on each side. Also consider rotating 45 degrees counterclockwise to make it more dynamic. Minor points. I really like it.
Cheers! I'll heed that advice in future iterations
 

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Hi guys! Big thankyou for all the efforts, we will be discussing the logo designs tonight at training. Check out our instagram @norrtaljedockers for the livestream/story and decision later on (it will mostly be in Swedish)
 
Hi all! Update from tuesday night - we presented all the options to the team. Magpienatos version (the one that was sent through DM not on this thread) was the one that received best reviews. We arent at the stage where we want to replace the logo so have asked for some adjustments. But this entry has won the competition! Thanks for all the entries and GO THE DOCKERS!
 

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