News Richmond and Jeep partnership ends - NIB announced as new Jumper sponsor

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Tackle Bag

Club Legend
Dec 5, 2017
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Richmond
Jumped the shark?
I think you mean jumped the gun?
Lol
No, jumped the gun would be to go early.
I mean jumped the shark as in gone that bit too far, usually through desperation and lower the standard as a result. It’s a reference to a happy days episode where fonzie jumped a shark while water skiing.
You haven’t heard it before?
 
Last edited:

Philth

Club Legend
Feb 4, 2008
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No, jumped the gun would be to go early.
I mean jumped the shark as in gone that bit too far, usually through desperation and lower the standard as a result. It’s a reference to a happy days episode where fonzie jumped a shark while water skiing.
You haven’t heard it before?
Yes I’ve heard it, that’s why I replied.
You have the context wrong.
 

Wrenny

Premiership Player
Dec 8, 2003
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Latitude steps up to Joint-Major Partner of Richmond

Richmond is delighted to announce Latitude as the Club’s new joint-major partner until at least the end of the 2025 season.



Richmond Football Club is delighted to announce a four-year agreement making Latitude Financial the Club’s new Joint-Major Partner until at least the end of the 2025 AFL season.
Latitude is a leading provider of interest-free shopping and consumer finance, with 2.8 million customer accounts and 5,500 retail partners across Australia and New Zealand, including iconic brands such as Harvey Norman, JB Hi-Fi, Apple and Samsung.

LatitudePay, Latitude’s buy now pay later product, has been fully integrated into the Club’s Roar Store, both online and in-store, allowing Richmond members and supporters to purchase merchandise by making 10 interest-free weekly repayments. There will be a range of LatitudePay promotions available for Richmond members and supporters across each season.

Richmond CEO Brendon Gale said it was fantastic to have Latitude expand its support of the Club.
“Latitude is an ambitious and forward-thinking company on the rise. Our inaugural season together in 2021 has given Richmond great confidence in our ability to support Latitude’s objectives. For Latitude to elevate their partnership to a Joint-Major level, for at least the next four years, sets the foundations for us to keep supporting each other’s short and longer term objectives. We are thrilled to be on the journey together with them as partners,” he said.
Latitude CEO and Managing Director Ahmed Fahour said he was delighted to be stepping up the relationship to Joint Major Partner of one of Australia’s most admired and successful sporting clubs.

“The extension of our existing partnership reflects how aligned the two organisations are in their values and our admiration for the high standards Richmond sets, on and off the field. We both pride ourselves on being inclusive, which is reflected in the 2.8 million customers Latitude serves across Australia and New Zealand and Richmond’s massive and diverse supporter base,” he said.
“Richmond supporters will enjoy the benefits of using LatitudePay, which allows them to buy and wear next season’s jumper now and pay for their purchase over 10 weekly interest-free instalments.”

The Joint-Major Partnership will see Latitude’s brand feature on the back of the Richmond AFL playing jumper, having previously appeared on the Club’s playing shorts in season 2021. The Latitude brand will also appear across key training and retail apparel items, match day and digitally.
“We know that our 105,000 strong Tiger Army will continue to embrace Latitude as a part of our Club, and we look forward to us both continuing to embed them into our operations and daily lives,” Gale said.
 

Hamsatma

Club Legend
Jun 19, 2017
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I'm not gonna overreact or anything but it just looks sh*t. We've got heaps of cash would have liked to see us knock a bit off the asking price so we could have more discretion over how the logo looks (e.g. one poster here edited the background off the nib and it looked pretty decent)
 

fargothegreat

It's time for Tasmania to join the AFL.
Oct 8, 2011
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I'm not gonna overreact or anything but it just looks sh*t. We've got heaps of cash would have liked to see us knock a bit off the asking price so we could have more discretion over how the logo looks (e.g. one poster here edited the background off the nib and it looked pretty decent)
Even just a white background would have been tolerable. That mint green background just clashes terribly with our yellow. It looks like a mistake, rather than a deliberate design decision.
 

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Aug 24, 2017
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I'm not gonna overreact or anything but it just looks sh*t. We've got heaps of cash would have liked to see us knock a bit off the asking price so we could have more discretion over how the logo looks (e.g. one poster here edited the background off the nib and it looked pretty decent)
That’s not how logos work
You can’t just ask company’s to change a corporate logo so it suits a footy clubs jumper better
 

Hamsatma

Club Legend
Jun 19, 2017
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AFL Club
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That’s not how logos work
You can’t just ask company’s to change a corporate logo so it suits a footy clubs jumper better
then choose a different one! my point was that we should be willing to sacrifice some $$$ to maintain the integrity of our jumper, if it reduces the premium we can collect so be it
 

Profop

Debutant
Oct 20, 2021
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then choose a different one! my point was that we should be willing to sacrifice some $$$ to maintain the integrity of our jumper, if it reduces the premium we can collect so be it
Our earnings have been smashed due to no crowds during COVID. Not the time to be turning down dollars for any reason.
 

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