News Richmond and Jeep partnership ends - NIB announced as new Jumper sponsor

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Infamy

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Oct 1, 2004
11,767
17,545
Melbourne, VIC
AFL Club
Richmond
It is confirmed. That is our 2022 jumper. If you have instagram or facebook check the latest video with Castagna presenting the jumper to chief and balmy. Funny vid.

I'm conflicted, after that video I really want to tell Castagna to not quit his day job, but on the other hand I really want him to quit his day job :D


Great news on the 6 year renewal of Puma though, you'd have to think that renewing all three of our major sponsors at once after such a period of success should lead to some pretty decent increases in sponsorship revenue over the next few years.
 

Roksman

Club Legend
Feb 12, 2012
2,834
17,534
AFL Club
Richmond
Yeah okay that’s really weird. Why would they change their logo but not have it on the front of the jumper?
Fingers crossed it was a temporary measure but yeah, still doesn't make sense considered this logo was effectively ready for use.
 

Aeons

Club Legend
Oct 1, 2017
1,190
3,064
AFL Club
Richmond
Latitude steps up to Joint-Major Partner of Richmond

Richmond is delighted to announce Latitude as the Club’s new joint-major partner until at least the end of the 2025 season.



Richmond Football Club is delighted to announce a four-year agreement making Latitude Financial the Club’s new Joint-Major Partner until at least the end of the 2025 AFL season.
Latitude is a leading provider of interest-free shopping and consumer finance, with 2.8 million customer accounts and 5,500 retail partners across Australia and New Zealand, including iconic brands such as Harvey Norman, JB Hi-Fi, Apple and Samsung.

LatitudePay, Latitude’s buy now pay later product, has been fully integrated into the Club’s Roar Store, both online and in-store, allowing Richmond members and supporters to purchase merchandise by making 10 interest-free weekly repayments. There will be a range of LatitudePay promotions available for Richmond members and supporters across each season.

Richmond CEO Brendon Gale said it was fantastic to have Latitude expand its support of the Club.
β€œLatitude is an ambitious and forward-thinking company on the rise. Our inaugural season together in 2021 has given Richmond great confidence in our ability to support Latitude’s objectives. For Latitude to elevate their partnership to a Joint-Major level, for at least the next four years, sets the foundations for us to keep supporting each other’s short and longer term objectives. We are thrilled to be on the journey together with them as partners,” he said.
Latitude CEO and Managing Director Ahmed Fahour said he was delighted to be stepping up the relationship to Joint Major Partner of one of Australia’s most admired and successful sporting clubs.

β€œThe extension of our existing partnership reflects how aligned the two organisations are in their values and our admiration for the high standards Richmond sets, on and off the field. We both pride ourselves on being inclusive, which is reflected in the 2.8 million customers Latitude serves across Australia and New Zealand and Richmond’s massive and diverse supporter base,” he said.
β€œRichmond supporters will enjoy the benefits of using LatitudePay, which allows them to buy and wear next season’s jumper now and pay for their purchase over 10 weekly interest-free instalments.”

The Joint-Major Partnership will see Latitude’s brand feature on the back of the Richmond AFL playing jumper, having previously appeared on the Club’s playing shorts in season 2021. The Latitude brand will also appear across key training and retail apparel items, match day and digitally.
β€œWe know that our 105,000 strong Tiger Army will continue to embrace Latitude as a part of our Club, and we look forward to us both continuing to embed them into our operations and daily lives,” Gale said.
Couldn't we get them to amalgamate their logos then...nibitude on the back and save the sash from the snot block we now have?
 

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Infamy

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Oct 1, 2004
11,767
17,545
Melbourne, VIC
AFL Club
Richmond
Do you like the green on the jumper Infamy ?
I'm not a huge fan, but I also don't think it's as bad as some of you are making out
The idea that we can stipulate a sponsors colours they put on the jumper is pretty hilarious though
 

Infamy

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Oct 1, 2004
11,767
17,545
Melbourne, VIC
AFL Club
Richmond
I thunk you can stipulate it.
I say sacrafice some money to keep our colors, i reckon we could afford it by now.
Good luck with that idea

Sponsor: So we are happy to give you $1.5m per year over the next 3 years as one of your premier partners
RFC: How do you feel about making your logo monochrome?
Sponsor: k thanx bye
 

Roksman

Club Legend
Feb 12, 2012
2,834
17,534
AFL Club
Richmond
Good luck with that idea

Sponsor: So we are happy to give you $1.5m per year over the next 3 years as one of your premier partners
RFC: How do you feel about making your logo monochrome?
Sponsor: k thanx bye
Except what's on our apparel isn't actually their logo or colour scheme as they've launched their new logo - so that argument is null and void.
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Infamy

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Oct 1, 2004
11,767
17,545
Melbourne, VIC
AFL Club
Richmond
Except what's on our apparel isn't actually their logo or colour scheme as they've launched their new logo - so that argument is null and void.
It's not null and void, they are the ones who would be picking the colour scheme and while they may have a logo they use for the side of a wall, it doesn't mean that is what they will use for everything.
Read other comments in this thread from people who have half a clue, companies control their colours down to the specific RGB/Pantone/CMYK code.
 

boxxie2022

Debutant
Nov 28, 2021
64
164
AFL Club
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Other Teams
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It's not null and void, they are the ones who would be picking the colour scheme and while they may have a logo they use for the side of a wall, it doesn't mean that is what they will use for everything.
Read other comments in this thread from people who have half a clue, companies control their colours down to the specific RGB/Pantone/CMYK code.
we got off lightly
1638248472346.png
 

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