Agreed, it's all about brand, messaging, contest, effort, tackling, basics etc. But when it comes to making a lead, kicking a goal, opening up the play etc that's considered not importantThis club has surrendered any football judgement to junk data. It’s everything that’s wrong with modern football. It’s why most teams are full of unco fu**s that can jump high and run fast. Any rare unit that has an ounce of flair will be swiftly admonished by a nincompoop, control-freak coach for ‘breaking team rules’. Everybody knows the game is stuffed, a first step to rectifying it would be to ban the coaches and all of their number crunching hangers on.