It appears the panel they are using is three times what they used last year (i.e. n = ~15k increasing to n=~50k)Hard to have much confidence in this when they have now reported different figures for 2020 compared to what they did last year and there is no explanation as to why.
For example, they had said my club had 254k supporters last year and are now saying it was 200k.
AFL support increases for 2019 Premiers Richmond as well as 2019 finalists Collingwood, Brisbane Lions and GeelongThe Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder – although down 48,000 supporters (-4.4%) from a year ago and now with 1.052 million supporters according to the 2020 annual Roy Morgan AFL club supporters survey.www.roymorgan.com
Yeah, I really like the idea of rotating it every second year that has been mentioned on here before. I've seen firsthand how much the game can be grown in eastern states. Would have never thought AFL would be selling more memberships in Queensland than the NRL ever a decade ago, let alone this soon.NSW should get the Grand Final at some point.
That stupid MCG contract be damned. Play it away from Victoria every second year on a rotating basis.
Sure but it's been unreliable for years. It never correlates with other known measure of "support".
Sponsorship dollars arent earned that easily.Sure but it's been unreliable for years. It never correlates with other known measure of "support".
If they want to add some reliability and validity to it - ask each respondent to name five current players, have they attended a game, etc. Then slice the data by those that are nominally a supporter (like I would be for say Parramatta in the NRL) versus those that actually support the club.
Of course, that's not what they want to do with it - this is just a hook in order to get sell sponsorships.
Surveys are akin to ratings which are indeed just surveys which need to analysed for their application.
To put it bluntly the survey is incorrect and has very low credibility in the real world of AFL support. There is no way that the Swans have more supporters than the AFL Clubs that we know. They use the word "Support" but they dont define it accurately enough for my liking.