STATE OF ORIGIN GAME 1 SOARS TO THE NO.1 SHOW OF THE YEAR AND GROWS YEAR ON YEAR PEAKING AT 3.152 MILLION
State of Origin Rugby League QLD v NSW, 1st Match was Australia’s No.1 program with People 25-54, People 16-39, GS + Child and Total People.
State of Origin Rugby League QLD v NSW, 1st Match was the No. 1 program in Sydney and Brisbane with all key demographics and Total People and a timeslot winner across the 5 City and in Sydney, Brisbane, Adelaide and Perth.
State of Origin Rugby League QLD v NSW, 1st Match achieved a national peak audience of 3.152 million (Metro: 2.147 million / Regional: 1.005 million) and an average audience of 2.708 million (Metro: 1.911 million / Regional: 797,000).
State of Origin is the highest rating program of 2021 and up by 13.4% on last year’s Game 1 (national). A further 228,000 viewers streamed the match on 9Now which is a massive 47.7% increase year on year (not including co viewing).
I know theres been a lot of angst about the rule changes in rugby league and a groundswell of movement against it, but the data isnt showing a reflection of that disatisfaction from ratings data.
Losses on the FTA and Fox STB areas appear to be more than accommodated for by increased streaming at this time.
With the sole exception of Melbourne (+2.9% v R16, 2020), ratings appear to be down across the board, with average match ratings drpping 3.74% to 429,000 compared to 2020, and down 4.0% in 2019. The per match difference is less than 18,000 per game.
Traditional ratings are down 3.4% - its less than 18,000 per game, but that loss is made up by streaming,.
After Round 10, Fox (group) indicated a 14% increase in audiences to 377,000 per game across Fox/Go/Now/Kayo. This is up 53,000 on last year, more than the 18k missing from 2020 FTA/FoxSTB ratings