- May 2, 2018
- AFL Club
- St Kilda
- Other Teams
- Stoke City, Southampton.
Sporting clubs are amongst the most powerful influencers we have. They have a responsibility to act ethically and in accordance with the values the broader community accepts as reasonable.
Sporting heroes are powerful role models, whether they like it or not. Sport and politics not only mix, but are inextricably locked into a symbiotic relationship where they influence, and can benefit, each other.
Sport will always have the power to influence society because so many individuals are so heavily invested psychologically, financially and emotionally in them.
The dismantling of apartheid was a classic example. Sporting boycotts played a significant role. The very fact that sporting clubs, bodies and individuals command enormous sponsorship dollars is an indication of how significant they are as influencers.
Organisations only put up sponsorship money in the expectation that the influencer will engender certain behaviours in those targeted. As such, our football club has a marvellous opportunity to influence, educate and change behaviour. It has ever been thus, and always will be. Good initiative.