might be a generation thing. i grew up with the radio on all the time and it carried through to my own adult life. love radio, it's a real thing.Maybe I'm too cynical, but I just reckon people love to be a part of the drama these days. Not sure there's a genuine connection with two blokes they've never met.
certain presenters/combinations have far more of an impact than others of course but the ones that really cut through become, i don't know, almost family because they're just always there and they listen as much as they talk.
also vale the 8pm MSR quiz. the best radio sports quiz since Beva's 10pm all sports super quiz way back when on SEN.