A quick google on the history of Mazda found this littlel nuggetI am just as proud of all those things too. I am not ashamed of the club's origins or background. But I still do not like the word "shinboner" regardless of where it came from. That too can be part of the club's history where it belongs.
Can you imagine the club trying to land a good sponsorship deal as "the shinboners"?
Mazda rep: OK so what are you known as?
North marketing rep: the shinboners.
Mazda rep: The what??
Marketing rep: The shinboners
Mazda rep: What's a shinboner? Er sorry mate. I don't think that really fits the company's image...Or any other for that matter. Good luck with that.
Fast forward to the end of the 20th century, the current Mazda brand symbol was adopted in June 1997. The symbol stands for Mazda’s determination to “pursue ongoing improvements to drive powerful, continuous growth”, expressed by a pair of wings shaped like a letter M in an oval. The V-shaped wings are also suggestive of Mazda’s flexible thinking, creativity, vitality, kindness and resilience. Daring to stand up to seemingly impossible challenges, and standing against all odds to pursue its dream. Committed to making cars with excellent quality with a firm belief that new technology can only be developed from overcoming tough challenges, the spirit of Mazda lives on in its brand symbol.
So that conversation would go like this
Mazda rep: OK so what are you known as?
North marketing rep: the shinboners.
Mazda rep: The what??
Marketing rep: The shinboners
Mazda rep: What's a shinboner?
Marketing rep: It represents a community, who has fought against the odds and the establishment to maintain a presence at its home in Arden St, who innovated with the 10 year rule to win its first premiership, innovated in 1975 to start sponsorship in the AFL* and who also started Friday night football.
So it represents flexible thinking, creativity, kindness and resilience. It has helped us to be daring when facing impossible challenges, standing up against all odds to pursue our dreams.
Oh and you can also use our mascot the Kangaroo.
Mazda rep: Wow, now that's a fit.
*fairly sure were the first, but can't confirm. I know Collngwood, the * and Carlton didn't start till 1977