Its a real issue. Fox Sports new UK owners have a business model that focuses on Global product. They didnt bid on the IPL as it was for UK only broadcasting. They may offer the AFL a world audience for what that is worth for a domestic only product, but the reality is the NRL is far better placed to benefit.This is an interesting point that I think some in the biz already recognise.
I remember hearing Hutchinson mentioning that there is basically no more money in broadcast rights that the AFL can squeeze. And that they shouldn't expect the same amounts that come in as a given going forward.
They will need to find other sources of revenue, which with the money from the broadcast deals basically bankrolling the league, will be hard to account for.
Or they need to seriously strip back. See AFLW.




