This has been gradually changing for years, but has been propelled by Covid, and lockdown.
In Australia we are seeing the continued demise of the stalwarts (Murodch, Fairfax 7West etc) whilst smaller media outlets including independent journalists, youtube channels, right up to Netflix transforming the media landscape.
It's clear the old media outlets won't/can't produce a product that is seen with the latter, which is reflected by the share of advertising revenue going away from 'traditional' media.
In response, it seems like the MO of the stalwarts is to either drum up 'click' articles, or throw mud at other media personalities/ outlets or individuals. Investigative journalism has essentially been watered down, or become non-existent.
It's still an extremely slow process, partly due a demographic of Australians sticking to their media outlets, but it's occurring.
For the better of society, and democracy overall (irrespective of whether you're left or right leaning) this can only be a good thing.
In Australia we are seeing the continued demise of the stalwarts (Murodch, Fairfax 7West etc) whilst smaller media outlets including independent journalists, youtube channels, right up to Netflix transforming the media landscape.
It's clear the old media outlets won't/can't produce a product that is seen with the latter, which is reflected by the share of advertising revenue going away from 'traditional' media.
In response, it seems like the MO of the stalwarts is to either drum up 'click' articles, or throw mud at other media personalities/ outlets or individuals. Investigative journalism has essentially been watered down, or become non-existent.
It's still an extremely slow process, partly due a demographic of Australians sticking to their media outlets, but it's occurring.
For the better of society, and democracy overall (irrespective of whether you're left or right leaning) this can only be a good thing.