Arsenal Cup Kit:
Information about the kit (from video on the Arsenal website);
Specifically for cup games (Champions League, FA Cup, League Cup).
Progressive, youthful, fresh.
Appeal to the younger side of the fanbase.
Traditional football in a very modern way. Traditional sash into modern day football jersey by adding additional stripes on the same angle. Broken up sash into two sections including the tonal black at the top with highlights the Puma brand.
Seasonal pop colour capri breeze (light blue).
Regular crest was used in initial stages of design, but colours bounced off too much, so went with monotone gold crest with black base to create harmonious feel throughout the entire jersey.
Believe because it will be used under flood lights there will be a big impact on the pitch especially with the crest which will be the one thing people really see.
Be proud of the club, be proud of the Arsenal crest.