Discussion Soccer/Association Football New Kits

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http://www.telegraph.co.uk/sport/fo...eil-their-new-logo-for-the-201617-season.html


"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," said Design Studio founder, Paul Stafford.

"And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage.”

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Their use of bright highlighter colours is repulsive

I'm curious to see how it will fit on a badge and on the kits.

All in all, a pointless step backwards. Modern? Perhaps. But the previous lion was timeless.
 

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I hope this means round (ish) sleeve patches, that would be rad.

That triangular "street sign" patch thing started looking old in about 1999
 

Red Crow

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Reports of the Lion's death were greatly exaggerated.

It's not... bad. But its not particularly good, either. Certainly a downgrade on the old one, and the font is so generic. The old font provided them with great branding IMO - being used everywhere from the logo to shirt names to TV graphics. It will look incredibly bland if the new font is used in all these facets.
 
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