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AFLW Sponsor announcements
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Article stating advertisers are really starting to take notice of AFLW. Suggests the co-major sponsors paid between $150k - $350k, and that this will rise.
http://www.goldcoastbulletin.com.au...t/news-story/ef19ff94b1287da2abc5bed5060b492d
http://www.goldcoastbulletin.com.au...t/news-story/ef19ff94b1287da2abc5bed5060b492d
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When the AFL decided last year to push ahead with its women’s league competition, corporate sponsors, broadcasters and the AFL itself were not quite sure how it would go.
National Australia Bank stepped up to become the major naming rights sponsor in October in a three-year deal believed to be worth $2 million-$3m a year.
But the popularity of the new league, which started last week and goes into its second round this weekend, has provided an unexpected success, attracting increasing attention from corporate Australia.
“From the excitement of the competition, to the launch last week and the first round, the excitement levels just kept growing,” NAB chief operating officer Antony Cahill said.
“It reflects the passion of everyone involved, particularly the players.”
NAB is set to make a new television commercial next week to promote its links with the league, which began with last Friday week’s sellout game at Melbourne’s Princes Park that attracted about 25,000 fans, with a further 1000 turned away.
NAB has been linked with the AFL since 2002, when it became a supporter of the league’s Rising Stars program. It expanded its links to back the AFL Auskick program for boys and girls from 2005.
Cahill said: “As a father of three, including two girls, I’m really pleased that the pathway to the elite level is now possible for aspiring young girls as well as boys.”
Wine maker Wolf Blass signed up as a foundation sponsor just over a week ago just before the start of the two-month competition, which has eight teams: Adelaide Crows, Brisbane Lions, Carlton, Collingwood, Fremantle, Melbourne, GWS and the Western Bulldogs.
The company, which began its links with the AFL in 2015 as the official wine sponsor, is also sponsoring Adelaide Crows player Abbey Holmes.
Harvey Norman chief executive Katie Page, who has been backing the GWS women’s AFL team, the Auburn Giants, since 2015 and is the inaugural major partner of the GWS women’s team in the AFLW, said this week she was “ecstatic for the women’s game after seeing the ratings last weekend”.
“I wish I was there,” she said from the US, where she has been working this week. “I am so pleased at the amount of people who realise that this is seriously good to watch.
GWS Giants chairman Tony Shepherd told The Weekend Australian this week: “The corporate world has embraced the opportunity to support women’s AFL.
“We had no trouble in attracting corporate support for our new team. Katie Page approached me right at the start. Kerrie Mather, CEO of Sydney Airport and Symon Brewis-Weston of Flexigroup also approached me and were quick to get on board. Grace Removals also quickly joined in.
“The first round of the competition was an outstanding success in terms of attendance and TV viewership and can only grow as the competition matures.”
Foxtel and the Seven Network signed a two-year deal to cover the league late last year. Foxtel will show all games through Fox Footy and Seven will cover select games including last Friday week’s opening match, Saturday night games and the grand final.
In an initial deal with the AFL, the two networks agreed to cover the cost of broadcasting with no licensing fee paid.
Last Friday week’s Carlton v Collingwood opener was the top-rating program in Melbourne on the night. The Melbourne audience peaked at 551,000. The total peak audience across the country was 1.6 million on the Seven Network, 7mate and Fox Footy.
“It has gone exceptionally well,” Seven Network sales director Adam Elliot said yesterday.
“We always had high expectations of the event itself because of the ratings when the women played a match in between the AFL final rounds and the finals last year,” he said.
“But we have exceeded those expectations. I was confident it would do well but it was huge. The ratings were fantastic.”
Elliot said advertisers of men’s AFL including Telstra, NAB, Harvey Norman, Woolworths, Bunnings and insurance company AAMI “jumped on board” to advertise on the women’s league.
Earlier this year Seven picked up additional advertisers for its women’s AFL games including Kellogg’s, Chemist Warehouse and industry super fund Hostplus.
Elliot said enthusiasm for the women’s league had been driven by a combination of the strength of the AFL brand, the game’s traditional appeal to women viewers and a growing interest in elite level women’s sport. “It’s the power of the AFL brand and the interest in women’s sport which we saw in the Rio Olympics with the women’s rugby sevens and the performance of our women athletes on a global stage across all sports,” he said.
Elliot says the ratings for the games last weekend exceeded the average ratings for cricket’s Big Bash in the key AFL cities of Melbourne, Adelaide and Perth.
He says Seven is being approached by more companies looking at potential advertising deals.
“There are more brands looking to get in, but the major sponsors and the number of brands which came in a bit later and bought ad packages have done well,” he said.
“They really saw it for the success it could be and backed it. You have to back horses and sometimes you back the right horse.
“Female sport is gathering a fantastic momentum and creating a new level of interest.
“Corporate Australia has really wanted to get behind women’s sport in a bigger way and now they are backing it in spades.
“The success of the women’s AFL will only encourage more Australian corporates to get behind female athletes and female sporting codes.”
Foxtel content aggregation managing director Deanne Weir said: “We couldn’t be more thrilled.
“All the games last week rated higher than the A-League (soccer) except for the big Melbourne clash. It’s a new league and everyone is getting behind it. It is bringing new people to the AFL.
“It’s a great beginning and we look forward to it being there for years to come.”
http://www.theaustralian.com.au/bus...r/news-story/f3532d0626a7ce090180bdc5aa885fcb
National Australia Bank stepped up to become the major naming rights sponsor in October in a three-year deal believed to be worth $2 million-$3m a year.
But the popularity of the new league, which started last week and goes into its second round this weekend, has provided an unexpected success, attracting increasing attention from corporate Australia.
“From the excitement of the competition, to the launch last week and the first round, the excitement levels just kept growing,” NAB chief operating officer Antony Cahill said.
“It reflects the passion of everyone involved, particularly the players.”
NAB is set to make a new television commercial next week to promote its links with the league, which began with last Friday week’s sellout game at Melbourne’s Princes Park that attracted about 25,000 fans, with a further 1000 turned away.
NAB has been linked with the AFL since 2002, when it became a supporter of the league’s Rising Stars program. It expanded its links to back the AFL Auskick program for boys and girls from 2005.
Cahill said: “As a father of three, including two girls, I’m really pleased that the pathway to the elite level is now possible for aspiring young girls as well as boys.”
Wine maker Wolf Blass signed up as a foundation sponsor just over a week ago just before the start of the two-month competition, which has eight teams: Adelaide Crows, Brisbane Lions, Carlton, Collingwood, Fremantle, Melbourne, GWS and the Western Bulldogs.
The company, which began its links with the AFL in 2015 as the official wine sponsor, is also sponsoring Adelaide Crows player Abbey Holmes.
Harvey Norman chief executive Katie Page, who has been backing the GWS women’s AFL team, the Auburn Giants, since 2015 and is the inaugural major partner of the GWS women’s team in the AFLW, said this week she was “ecstatic for the women’s game after seeing the ratings last weekend”.
“I wish I was there,” she said from the US, where she has been working this week. “I am so pleased at the amount of people who realise that this is seriously good to watch.
GWS Giants chairman Tony Shepherd told The Weekend Australian this week: “The corporate world has embraced the opportunity to support women’s AFL.
“We had no trouble in attracting corporate support for our new team. Katie Page approached me right at the start. Kerrie Mather, CEO of Sydney Airport and Symon Brewis-Weston of Flexigroup also approached me and were quick to get on board. Grace Removals also quickly joined in.
“The first round of the competition was an outstanding success in terms of attendance and TV viewership and can only grow as the competition matures.”
Foxtel and the Seven Network signed a two-year deal to cover the league late last year. Foxtel will show all games through Fox Footy and Seven will cover select games including last Friday week’s opening match, Saturday night games and the grand final.
In an initial deal with the AFL, the two networks agreed to cover the cost of broadcasting with no licensing fee paid.
Last Friday week’s Carlton v Collingwood opener was the top-rating program in Melbourne on the night. The Melbourne audience peaked at 551,000. The total peak audience across the country was 1.6 million on the Seven Network, 7mate and Fox Footy.
“It has gone exceptionally well,” Seven Network sales director Adam Elliot said yesterday.
“We always had high expectations of the event itself because of the ratings when the women played a match in between the AFL final rounds and the finals last year,” he said.
“But we have exceeded those expectations. I was confident it would do well but it was huge. The ratings were fantastic.”
Elliot said advertisers of men’s AFL including Telstra, NAB, Harvey Norman, Woolworths, Bunnings and insurance company AAMI “jumped on board” to advertise on the women’s league.
Earlier this year Seven picked up additional advertisers for its women’s AFL games including Kellogg’s, Chemist Warehouse and industry super fund Hostplus.
Elliot said enthusiasm for the women’s league had been driven by a combination of the strength of the AFL brand, the game’s traditional appeal to women viewers and a growing interest in elite level women’s sport. “It’s the power of the AFL brand and the interest in women’s sport which we saw in the Rio Olympics with the women’s rugby sevens and the performance of our women athletes on a global stage across all sports,” he said.
Elliot says the ratings for the games last weekend exceeded the average ratings for cricket’s Big Bash in the key AFL cities of Melbourne, Adelaide and Perth.
He says Seven is being approached by more companies looking at potential advertising deals.
“There are more brands looking to get in, but the major sponsors and the number of brands which came in a bit later and bought ad packages have done well,” he said.
“They really saw it for the success it could be and backed it. You have to back horses and sometimes you back the right horse.
“Female sport is gathering a fantastic momentum and creating a new level of interest.
“Corporate Australia has really wanted to get behind women’s sport in a bigger way and now they are backing it in spades.
“The success of the women’s AFL will only encourage more Australian corporates to get behind female athletes and female sporting codes.”
Foxtel content aggregation managing director Deanne Weir said: “We couldn’t be more thrilled.
“All the games last week rated higher than the A-League (soccer) except for the big Melbourne clash. It’s a new league and everyone is getting behind it. It is bringing new people to the AFL.
“It’s a great beginning and we look forward to it being there for years to come.”
http://www.theaustralian.com.au/bus...r/news-story/f3532d0626a7ce090180bdc5aa885fcb
RussellEbertHandball
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From NAB's point of view the switch from the men's preseason comp to the women's is a wise one. The preseason cup and then challenge was continously bagged for being Mickey Mouse, meaningless, best players don't play, best sides don't take it seriously etc etc. All negative and have a negative impact on their branding. The women's comp is polar opposite. All positivity so far!
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