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Flossie32

Team Captain
May 28, 2014
330
401
AFL Club
Brisbane Lions
Announced today XL express as major sponsor.
not a Huge fan of the look of the neck area of the new Guersey’s. Looks a bit cheap for my liking. But anyways hopefully Classic sports wear are a good sponsor along with XL Express and May they have strong financial performance resulting from the sponsorship👍
 

Dylan12

Brownlow Medallist
Sep 7, 2007
19,393
19,061
Melbourne
AFL Club
Brisbane Lions
Other Teams
Chelsea, Boston Red Sox
Essendon announced Under Armour as their apparel sponsor recently. We got Classic Sports Wear that specialise in corporate and school gear. Shows how undesirable the Lions are with the major corporates domestically and internationally really, which may change in the not too future.
 

Thomas9

Optimistic
Jun 3, 2014
6,072
6,670
Sunshine Coast via Melbourne
AFL Club
Brisbane Lions
Other Teams
Gunners, Hawks, Magic
I'm surprised that more renowned companies weren't approaching us with highly lucrative deals, considering the on-field rise and significant increase in exposure through the networks.

Those don't even look like footy jumpers. Eye-watering. Anyway, as long as we're getting paid more than we were for Majestic, Oaks, and Vero, I'm all for it.
 

briztoon

Norm Smith Medallist
Nov 28, 2015
8,795
8,501
AFL Club
Brisbane Lions
Other Teams
NUFC, Philadelphia 76'ers
Essendon announced Under Armour as their apparel sponsor recently. We got Classic Sports Wear that specialise in corporate and school gear. Shows how undesirable the Lions are with the major corporates domestically and internationally really, which may change in the not too future.
3 year sponsorship deal.
 

Dlions

Norm Smith Medallist
Aug 12, 2016
6,989
8,139
AFL Club
Brisbane Lions
I am going to join this chorus.
It looks like something that would have been designed 15 yrs ago.
Outdated, colours are just flat and don’t pop like last years.
And it Looks like it is inside out. With the stitching on the outside?
 

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Fatcat08

Cool and Footbally
Oct 16, 2009
6,799
13,262
Brisbane
AFL Club
Brisbane Lions
Other Teams
Liverpool
Given our tripping from one apparel company and sponsor to another over the last few years I'll take a couple of years of long running stable companies with strong track records. We're still fairly low base when it comes to apparel sales compared to most. Getting an under armour isn't a guarantee either, that companies on a whole bunch of financial strife right now. They'll probably survive and get through it but they're taking a massive hit
 

snooplions

Club Legend
Dec 2, 2013
2,165
4,031
AFL Club
Brisbane Lions
It probably also has “School Leavers” emblazoned under the number too.;)

It is seriously the worse apparel sponsor I’ve ever seen in any sport around the world.
I'll join the outrage machine on this one, someone get a change.org petition up!

Surely the club can question the quality of the product it's paying for? Surprised the club didn't knock it back straight away.
 

Thomas9

Optimistic
Jun 3, 2014
6,072
6,670
Sunshine Coast via Melbourne
AFL Club
Brisbane Lions
Other Teams
Gunners, Hawks, Magic
Club’s going well when all our complaints are saved for the lack of sexiness of our sponsors.
On-field merchandise sales will surely take a whack. Was looking at the online shop before, the close-ups of those guernseys make them seem very poor in quality. At $120 a piece, the team at the Gabba ought to find a more flattering angle:

D5A8947D-9B4A-406D-B130-2FDF5B059FE5.jpeg
 

Dylan12

Brownlow Medallist
Sep 7, 2007
19,393
19,061
Melbourne
AFL Club
Brisbane Lions
Other Teams
Chelsea, Boston Red Sox
Given our tripping from one apparel company and sponsor to another over the last few years I'll take a couple of years of long running stable companies with strong track records. We're still fairly low base when it comes to apparel sales compared to most. Getting an under armour isn't a guarantee either, that companies on a whole bunch of financial strife right now. They'll probably survive and get through it but they're taking a massive hit
The last decent apparel sponsor we had was Puma back in our Premiership era, although Russell Athletic may have been around in 03. Since then it has been one no name brand after the other. Obviously many don’t really care about the benefits of a solid apparel sponsor and getting decent merchandise as a result, but the last few have been as bad as the next, BLK, Koo Ga, Majestic etc. Even still, there is nothing wrong with desiring a known apparel sponsor that will actually produce decent gear.
 

briztoon

Norm Smith Medallist
Nov 28, 2015
8,795
8,501
AFL Club
Brisbane Lions
Other Teams
NUFC, Philadelphia 76'ers
How much of the kit design is controlled by the club v the sponsor/manufacturer?
 

luthor

Brownlow Medallist
Oct 13, 2001
12,740
14,100
Brisbane
AFL Club
Brisbane Lions
Other Teams
Lions
Ah well, this announcement explains the dirty big XL truck and the suits that were standing around at Yeronga at 8.15am yesterday,
 

Back2Back2Back

In Fagan we trust.
Jun 1, 2008
3,463
4,389
Brisbane
AFL Club
Brisbane Lions
Meh, it's OK to me. I remember thinking the Majestic collars looked a little weird but got used to them, I'm guessing this will settle down too.
Either that, or it's the start of a 12 month countdown until we get a new collar design.
 

luthor

Brownlow Medallist
Oct 13, 2001
12,740
14,100
Brisbane
AFL Club
Brisbane Lions
Other Teams
Lions
Meh, it's OK to me. I remember thinking the Majestic collars looked a little weird but got used to them, I'm guessing this will settle down too.
Either that, or it's the start of a 12 month countdown until we get a new collar design.
The size and design of the collar are unlikely to have a significant impact on out Premiership chances going forward
 

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