- May 28, 2014
- AFL Club
- Brisbane Lions
Announcement re XL express is coming soon. They are in most states in Australia too.
3 year sponsorship deal.Essendon announced Under Armour as their apparel sponsor recently. We got Classic Sports Wear that specialise in corporate and school gear. Shows how undesirable the Lions are with the major corporates domestically and internationally really, which may change in the not too future.
I'll join the outrage machine on this one, someone get a change.org petition up!It probably also has “School Leavers” emblazoned under the number too.
It is seriously the worse apparel sponsor I’ve ever seen in any sport around the world.
On-field merchandise sales will surely take a whack. Was looking at the online shop before, the close-ups of those guernseys make them seem very poor in quality. At $120 a piece, the team at the Gabba ought to find a more flattering angle:Club’s going well when all our complaints are saved for the lack of sexiness of our sponsors.
The last decent apparel sponsor we had was Puma back in our Premiership era, although Russell Athletic may have been around in 03. Since then it has been one no name brand after the other. Obviously many don’t really care about the benefits of a solid apparel sponsor and getting decent merchandise as a result, but the last few have been as bad as the next, BLK, Koo Ga, Majestic etc. Even still, there is nothing wrong with desiring a known apparel sponsor that will actually produce decent gear.Given our tripping from one apparel company and sponsor to another over the last few years I'll take a couple of years of long running stable companies with strong track records. We're still fairly low base when it comes to apparel sales compared to most. Getting an under armour isn't a guarantee either, that companies on a whole bunch of financial strife right now. They'll probably survive and get through it but they're taking a massive hit
The size and design of the collar are unlikely to have a significant impact on out Premiership chances going forwardMeh, it's OK to me. I remember thinking the Majestic collars looked a little weird but got used to them, I'm guessing this will settle down too.
Either that, or it's the start of a 12 month countdown until we get a new collar design.