I believe Oaks Hotels & Resorts is your new major sponsor going off your membership page. Accidental find.
https://membership.lions.com.au/
https://membership.lions.com.au/
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Might look a bit better on the jumper!I believe Oaks Hotels & Resorts is your new major sponsor going off your membership page. Accidental find.
https://membership.lions.com.au/
I believe Oaks Hotels & Resorts is your new major sponsor going off your membership page. Accidental find.
https://membership.lions.com.au/
Condolences to all staff of Oaks Hotels on their upcoming job losses.
Looks a bit like a temporary patch job.
Looks a bit like a temporary patch job.
I mean hotels tend to chew through staff at a decent clip anyway. Decent night staff for example are worth their weight in gold.Condolences to all staff of Oaks Hotels on their upcoming job losses.
Looks a bit like a temporary patch job.
Really?From a marketing point of view, it makes little sense to me for Oaks.
Really?
Queensland is a tourism destination. Oaks has a massive presence in Queensland and would derive a significant number of its customers from interstate. The Lions are a Queensland club playing in a national comp. Nearly every week, a whole bunch of interstate fans will now see the Oaks brand while watching their team play the Lions.
Not exactly subtle marketing. Makes more sense than business insurance or milk.
I'm going down for that one too, round 3 v Rockys Power, good time slot too ie. Saturday afternoon 1.15pm, fly down early Saturday and back on Sunday, never been to the new Adelaide Oval, can't wait.I'm going to Adelaide to watch the Lions...might stay at an Oaks Hotel
Not that hard
How much sponsorship can a hotel group pump in to a team like the Lions? They must be making it hand over fist through their pokies.
From a marketing point of view, it makes little sense to me for Oaks.
Yeah, got that from the previous replies.Oaks are a hotel accommodation chain, much like breakfree, mantra etc etc that specialise in holiday self contained apartments aimed largely at families. They're not a pub chain. In light of that they probably make the most sense of any sponsor we've had in recent times from a brand alignment POV. Getting them associated with the lions over the GC is a big win for us IMO as that would be another target market for them
As I mentioned over on our side in regards to this sponsorship, Not much of a contest with their being about 10 or so properties in the Brisbane area vs just the one on the coast.Oaks are a hotel accommodation chain, much like breakfree, mantra etc etc that specialise in holiday self contained apartments aimed largely at families. They're not a pub chain. In light of that they probably make the most sense of any sponsor we've had in recent times from a brand alignment POV. Getting them associated with the lions over the GC is a big win for us IMO as that would be another target market for them
well I stayed at an oakes hotel last time I went to the GABBA ! must have been destiny