As if TLJ wasn't going to a push a billion though. You've got crazy levels of brand loyalty, huge goodwill from TFA and R1, and the anticipation from where it would lead to after TFA due to JJ's mystery boxes. The first half hour could've been an Ewok/droid orgy and people still would've gone to see it initially. There was enough in there to draw people back in for a second viewing (notably the action set pieces), as well as the divided reactions creating viral discussion and even more word-of-mouth advertising - 'i don't usually watch Star Wars but I went to see what the fuss was about"