Two points on that:The benefits. Ask the players how deep their pockets are now thanks to the tv revenue.
1. Should the league be serving the players, rather than the other way around? The league will remain great because of the game itself and its supporters.
2. Massive increases in tv revenue have occurred primarily because of the decision to allow live coverage and because of increases in competitiveness in the tv industry. Sure, revenues have increased by more than they would have because there are more games and a bigger viewership in the Northern states, but is it by a factor that compensates for the revenues needing to be more widely distributed due to the expansion?