Sydney biggest afl club, Collingwood biggest Victorian club Roy Mogan poll 2020

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Tas

Premium Gold
Dec 23, 2002
54,915
41,104
AFL Club
North Melbourne
Other Teams
There can be only one...
Also in meaningless statistics, Melbourne Storm the biggest NRL club, theoretically.
 

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threenewpadlocks

Brownlow Medallist
Sep 10, 2012
11,044
14,243
Melbourne
AFL Club
Western Bulldogs
Also in meaningless statistics, Melbourne Storm the biggest NRL club, theoretically.
It's not entirely meaningless.

Swans and Giants' sponsorship real estate (logos on jumpers etc.) actually gets sold for a decent price compared to other team, because of that theoretical "reach" to more fans. But of course, Collingwood and Tigers would sell more merchandise etc. than the Swans.
 

Tas

Premium Gold
Dec 23, 2002
54,915
41,104
AFL Club
North Melbourne
Other Teams
There can be only one...
It's not entirely meaningless.

Swans and Giants' sponsorship real estate (logos on jumpers etc.) actually gets sold for a decent price compared to other team, because of that theoretical "reach" to more fans. But of course, Collingwood and Tigers would sell more merchandise etc. than the Swans.
I doubt the price they flog their merchandise has got anything to do with how many non-AFL fans claim they support the Swans.

What companies pay in terms of sponsorship/advertising has largely got to do with how much of an audience their products reach, with the ratings they get on 7mate I am not sure it would be at a premium. Sponsors don't give a sh*t about Collingwood, they just care about how much airtime their advertising gets.
 

threenewpadlocks

Brownlow Medallist
Sep 10, 2012
11,044
14,243
Melbourne
AFL Club
Western Bulldogs
I doubt the price they flog their merchandise has got anything to do with how many non-AFL fans claim they support the Swans.

What companies pay in terms of sponsorship/advertising has largely got to do with how much of an audience their products reach, with the ratings they get on 7mate I am not sure it would be at a premium. Sponsors don't give a sh*t about Collingwood, they just care about how much airtime their advertising gets.
This is from 2016:

Sponsorship revenue:
  • Sydney – $18,566,389
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Adelaide – $14,642,251 (includes fundraising)
  • Carlton – $13,623,204
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • GWS – $9,984,172
  • Western Bulldogs – $9,684,219
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • Gold Coast – $8,010,663 (includes “supply rights” income)
  • West Coast – $7,934,503
  • Fremantle – $5,885,937
  • St Kilda – $5,838,157
Sydney's greater "reach" even if that doesn't include hardcore fans clearly has some value.
 

dave10

Club Legend
Apr 26, 2004
2,209
1,296
Melbourne
AFL Club
Essendon
This is from 2016:

Sponsorship revenue:
  • Sydney – $18,566,389
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Adelaide – $14,642,251 (includes fundraising)
  • Carlton – $13,623,204
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • GWS – $9,984,172
  • Western Bulldogs – $9,684,219
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • Gold Coast – $8,010,663 (includes “supply rights” income)
  • West Coast – $7,934,503
  • Fremantle – $5,885,937
  • St Kilda – $5,838,157
Sydney's greater "reach" even if that doesn't include hardcore fans clearly has some value.
Just in a point of accuracy, those figures aren’t pure ‘sponsorship’ only figures. In some cases they include ‘hospitality’ and other commercial partner revenues. Each club classifies and includes different revenues under different classifications. It’s rarely comparing exact apples and apples.
 

The_Reaper

Hall of Famer
Jan 26, 2006
40,363
31,556
Perth
AFL Club
West Coast
Other Teams
East Fremantle
This is from 2016:

Sponsorship revenue:
  • Sydney – $18,566,389
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Adelaide – $14,642,251 (includes fundraising)
  • Carlton – $13,623,204
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • GWS – $9,984,172
  • Western Bulldogs – $9,684,219
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • Gold Coast – $8,010,663 (includes “supply rights” income)
  • West Coast – $7,934,503
  • Fremantle – $5,885,937
  • St Kilda – $5,838,157
Sydney's greater "reach" even if that doesn't include hardcore fans clearly has some value.
Any figures which suggest that West Coast's sponsorship value is less than North Melbourne and the Dees would seem rather dubious.
 

telsor

Hall of Famer
Aug 29, 2004
32,515
30,871
Here
AFL Club
Richmond
Other Teams
Habs
Asking people in Sydney if they casually follow a Sydney sports team is like asking an Australian who they go for in the cricket.
If anyone asks, in the NRL, I support Melbourne Storm.

I've never been to a game, never bought any merch, and probably wouldn't know any of the players if I tripped over them.

But according to the Morgan poll, I'd be a Storm supporter.
 

Lip Gallagher

Debutant
Nov 11, 2020
137
117
AFL Club
Collingwood
hahahhahahahaha are you still going on about roy morgan polls :drunk: I love how Richmond lives rent-free in your head.
The poll is based on 15,000 people from 14+ No one takes roy morgan seriously except you it seems. How do you get sucked into all this. You started a thread on a 15K survey LOL

Well 100K+ says we are the biggest and the Eagles have joined us and leapfrogged the pies. Oh there's Collingwood on 76K
See the graph below I've underlined the most important part OFFICIAL and Not some 15K survey "average 2K poll" around each state lmfaoooo

View attachment 964910
Swings and roundabouts, IMO Collingwood/Richmond/Essendon and Carlton have the ability to be no1 in Melbourne depending on circumstances, Carlton have been uncompetitive for a long time, when they hit top 4 again their membership base will explode, for exactly the same reason Richmonds did.
 

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