Sydney biggest afl club, Collingwood biggest Victorian club Roy Mogan poll 2020

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Tas

Premium Gold
Dec 23, 2002
54,507
39,674
AFL Club
North Melbourne
Other Teams
There can be only one...
Also in meaningless statistics, Melbourne Storm the biggest NRL club, theoretically.
 

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threenewpadlocks

Brownlow Medallist
Sep 10, 2012
10,900
13,860
Melbourne
AFL Club
Western Bulldogs
Also in meaningless statistics, Melbourne Storm the biggest NRL club, theoretically.
It's not entirely meaningless.

Swans and Giants' sponsorship real estate (logos on jumpers etc.) actually gets sold for a decent price compared to other team, because of that theoretical "reach" to more fans. But of course, Collingwood and Tigers would sell more merchandise etc. than the Swans.
 

Tas

Premium Gold
Dec 23, 2002
54,507
39,674
AFL Club
North Melbourne
Other Teams
There can be only one...
It's not entirely meaningless.

Swans and Giants' sponsorship real estate (logos on jumpers etc.) actually gets sold for a decent price compared to other team, because of that theoretical "reach" to more fans. But of course, Collingwood and Tigers would sell more merchandise etc. than the Swans.
I doubt the price they flog their merchandise has got anything to do with how many non-AFL fans claim they support the Swans.

What companies pay in terms of sponsorship/advertising has largely got to do with how much of an audience their products reach, with the ratings they get on 7mate I am not sure it would be at a premium. Sponsors don't give a sh*t about Collingwood, they just care about how much airtime their advertising gets.
 

threenewpadlocks

Brownlow Medallist
Sep 10, 2012
10,900
13,860
Melbourne
AFL Club
Western Bulldogs
I doubt the price they flog their merchandise has got anything to do with how many non-AFL fans claim they support the Swans.

What companies pay in terms of sponsorship/advertising has largely got to do with how much of an audience their products reach, with the ratings they get on 7mate I am not sure it would be at a premium. Sponsors don't give a sh*t about Collingwood, they just care about how much airtime their advertising gets.
This is from 2016:

Sponsorship revenue:
  • Sydney – $18,566,389
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Adelaide – $14,642,251 (includes fundraising)
  • Carlton – $13,623,204
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • GWS – $9,984,172
  • Western Bulldogs – $9,684,219
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • Gold Coast – $8,010,663 (includes “supply rights” income)
  • West Coast – $7,934,503
  • Fremantle – $5,885,937
  • St Kilda – $5,838,157
Sydney's greater "reach" even if that doesn't include hardcore fans clearly has some value.
 

dave10

Club Legend
Apr 26, 2004
2,162
1,244
Melbourne
AFL Club
Essendon
This is from 2016:

Sponsorship revenue:
  • Sydney – $18,566,389
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Adelaide – $14,642,251 (includes fundraising)
  • Carlton – $13,623,204
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • GWS – $9,984,172
  • Western Bulldogs – $9,684,219
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • Gold Coast – $8,010,663 (includes “supply rights” income)
  • West Coast – $7,934,503
  • Fremantle – $5,885,937
  • St Kilda – $5,838,157
Sydney's greater "reach" even if that doesn't include hardcore fans clearly has some value.
Just in a point of accuracy, those figures aren’t pure ‘sponsorship’ only figures. In some cases they include ‘hospitality’ and other commercial partner revenues. Each club classifies and includes different revenues under different classifications. It’s rarely comparing exact apples and apples.
 

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