1946 - The infamous "Redheads" logo was created in 1946
The infamous “Redheads” logo was created in 1946 and first used on matchbox packaging in 1947. She then proceeded to carve out a place for herself at the forefront of Australian match awareness. The logo has become affectionately known as “Miss Redhead” and is instantly recognised by the majority of Australians.
The name Redheads was derived from the red striking head of the “Safety Match” and was introduced to Australia when Bryant & May started manufacturing matches.
These new red “Safety Matches” were much welcomed as they presented fewer health risks than earlier matches and greatly minimizes the risk of accidental fires.
The earlier “Strike Anywhere” matches were made with poisonous white phosphorous. Sensitive to friction as the name suggests, it could be struck on almost any surface.
The Safety Matches could only ignite if struck on the prepared surface made of non-poisonous “red” or “amorphos” phosphorous that was painted on the side of the matchbox
Pictures of 1947 Redheads match box is on https://blogs.slv.vic.gov.au/our-stories/evolution-of-a-fiery-redhead/ but it's copyrighted
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