Official Club Stuff The 2013 AFL Annual Report

[The_Wookie]

So quick and dirty - pulled from the AFL annual report for 2013

Finance

Notes

Consolidated Revenue

While the league generated 446 million, the AFL including all assets and subsidary origanisations generated 502 million. The leagues subsidaries include AFL Northern Territory, AFL NSW/ACT, AFL Queensland and AFL Victoria.

Future Fund

The AFL Future Fund, which was established over the 2007-11 financial years, still has a balance of $89.4 million at the end of the 2013 financial year.

Participation

Participation Notes

• New South Wales had the largest Auskick participation at 47,000
• Queensland had the largest school program with over 100,000 Auskick school participants.

Members

 

[Hoops]

Thanks Wookie, good to see the Annual report out early this year.

Revenue only up by less then 5%, worse result since 09. But still very solid numbers

 

[Oneiros]

West Coast, fewest juniors out of the entire league. Oh boy. That is a problem/

 

[finders]

Interesting that WC had the lowest payments to clubs at 9.47 million is this a reflection of bad crowds?

 

[The_Wookie]

Interesting that WC had the lowest payments to clubs at 9.47 million is this a reflection of bad crowds?

well they were allocated 3/5ths of bugger all in the club future funding program, and they recieve nothing from Etihad signange or pourage rights. AFL payments to clubs have nothing to do with crowds.

 

[fabulousphil]

West Coast, fewest juniors out of the entire league. Oh boy. That is a problem/

Are you really suprised, i am not, i get tickets from time to time for Eagles games, the crowd is middleaged, no new families get a look in at Eagles games.

It is a bugbear of mine, WA needs a third team

A disgrace IMO.

 

[fabulousphil]

[quote="The_Wookie,

[/quote]

Looking at GWS and GCS, you would have to surmise that their ratio of kids to adults members is indeed very good, this bodes well for the future IMO. It appears that many families have bought memberships.

WCE and Freo have extremely low rates of kids, Freo have only 10 more than GWS, and WCE have have roughly 3,000 less junior members than GWS.

This is ridiculous, and incredible at the same time, it means kids are squeezed out in favour of Adults in Perth at Subi.

WA needs a third team.

 

[RussellEbertHandball]

In the AFL distribution image, why did Brisbane get less thans $1.2mil in the other distributions? given this is the amount every club got each year in 2007-11 TV deal period when the cash component of TV monies went from $405mil to $690mil and the AFL called this a TV bonus distribution not a base distribution, and this $1.2mil is paid to every club, every year, is continued on with during the 2012-16 TV deal and called a TV bonus or other distribution??

 

[RussellEbertHandball]

Same for Melbourne. Why?

 

[RussellEbertHandball]

Interesting that WC had the lowest payments to clubs at 9.47 million is this a reflection of bad crowds?

In the equal part of the future fund payment every club gets
$500k in 2012, $575k in 2013, $650k in 2014, $725k in 2015 and $800k in 2016.

In 2012 only GC, GWS, Hawthorn and WCE got the minimum equal component. The other component of the future fund is called the disequal component which provides for facilities improvement monies, stadium deal subsidies and other subsidies eg s**t timeslot compensation. In 2012 Freo got a $100k dis equal payment, Adelaide and Carlton got $500k, Essendon got $925k and everyone else got at least $1mil extra disequal payment from the future fund. The biggest amount of disequal component was Collingwood $2.475mil ( which is on top of the $500k equal component) - I think it was for Lexus centre or the building their oval, North $2.4mil, Bulldogs $2.37mil, Melbourne $2.37mil, St Kilda $2.115mil. There were 5 other clubs who got between $1mil and $1.99mil.

The other distribution is mainly the $1.2mil of TV bonus monies. Not sure why the AFL doesn't include that in base distributions because its not going down and each club will receive $1.2mil during the 2 TV period 2007-11 + 2012-16. The other big component of this amount, especially for the Melbourne clubs is the payment of AFL members where they ticket the club support membership box. Of the approx $400 adult membership fee, the AFL pays the clubs $138 for each adult member with club support. So Collingwood got $138 x 9,496 = $1,310,448 + an amount per concession member and an amount per junior member.

From the AFL annual report Other Distributions also include - Other payments to clubs included amounts for ground buyout agreements, distribution of the AFL’s signage rights at Etihad Stadium, prizemoney, travel subsidies and promotional funding to help clubs develop the game around Australia.

The GWS and GC get amounts outside this specifically to develop their new markets which according to the accounts was another 11,553.

In 2013 only WCE and Hawks got the standard equal future fund component of $575k. I'm not sure why it says GC only got $500k and Freo got $600k - $25k extra over the standard payment seems almost useless.

 

[telsor]

I was curious, and figured others would be too...

Total payments

WB 13,206,462
ESS 13,124,833
RIC 12,879,467
STK 12,785,765
NTH 12,777,056
POR 12,086,700
MEL 12,080,791
COL 12,056,542
HAW 11,865,794
CAR 11,510,157
GEL 11,504,224
SYD 11,322,936
BRI 11,257,399
GWS 10,739,611
FRE 10,354,961
ADE 10,352,339
GCS 9,775,186
WCE 9,471,765

Future fund.

MEL 3,885,000
ESS 3,325,000
NTH 3,045,000
WB 2,995,000
BRI 2,994,000
RIC 2,475,000
POR 2,450,000
STK 2,370,000
SYD 1,945,609
GWS 1,734,781
COL 1,275,000
GEE 1,137,500
ADE 1,000,000
CAR 1,000,000
FRE 600,000
HAW 575,000
WCE 575,000
GCS 500,000

 

[RussellEbertHandball]

.....
Looking at GWS and GCS, you would have to surmise that their ratio of kids to adults members is indeed very good, this bodes well for the future IMO. It appears that many families have bought memberships.

WCE and Freo have extremely low rates of kids, Freo have only 10 more than GWS, and WCE have have roughly 3,000 less junior members than GWS.

This is ridiculous, and incredible at the same time, it means kids are squeezed out in favour of Adults in Perth at Subi.

WA needs a third team.

Or it needs a 60,000 seat stadium to allow the WCE to offer junior memberships. At least 10,000, maybe as many of the 13,000 of WCE's 17,000 non-access members are people on the waiting list. How many of them were kids when their folks put them down on the waiting list??

Anyway WCE's loss has been Freo's gain for some WA kids who liked both teams. They were able to get in to watch Freo.

 

[fabulousphil]

Or it needs a 60,000 seat stadium to allow the WCE to offer junior memberships. At least 10,000, maybe as many of the 13,000 of WCE's 17,000 non-access members are people on the waiting list. How many of them were kids when their folks put them down on the waiting list??

Anyway WCE's loss has been Freo's gain for some WA kids who liked both teams. They were able to get in to watch Freo.

What people don't tend to understand about the 10,000 or so on the waiting list, is that everyone of them has the option of buying 4 memberships when their number comes up.

I dont know many people on the waiting list, bar one bloke who has been on several years and is after a family membership ( 2 x adult and 2 x kids ) but ATM he is only counted as one member.

I reckon most people on the waiting list would be after 2 ,3 or most likely 4 memberships.

Do the Eagles have in reality a extra 40,000 people waiting for memberships.

And FWIW ( and i know i am flogging a dead horse ) but a 3rd team would mop up those people and a hell of a lot of others who could not be bothered registering but follow football, people who don't follow the Eagles or Dockers for whatever reason and people recently arrived in the state willing to give footy a go.

 

[telsor]

What people don't tend to understand about the 10,000 or so on the waiting list, is that everyone of them has the option of buying 4 memberships when their number comes up.

I dont know many people on the waiting list, bar one bloke who has been on several years and is after a family membership ( 2 x adult and 2 x kids ) but ATM he is only counted as one member.

I reckon most people on the waiting list would be after 2 ,3 or most likely 4 memberships.

Do the Eagles have in reality a extra 40,000 people waiting for memberships.

And FWIW ( and i know i am flogging a dead horse ) but a 3rd team would mop up those people and a hell of a lot of others who could not be bothered registering but follow football, people who don't follow the Eagles or Dockers for whatever reason and people recently arrived in the state willing to give footy a go.

I agree with the sentiment, and think WA should get a 3rd team, but the fact that WCE has such a big waiting list while Freo still has free spots (or did until recently, I wont claim to know the current situation) suggests there wont be as much flow to a new club from those who can't get to a game.

 

[Hawkk]

Members

These numbers (or at least the split provided by the AFL) do much to quell the tick for tack which dominate much of the members threads

 

[aquila]

Created the following image to show where clubs had a higher or lower percentage of their membership from one group or not.

Dark Red >2% less than total access
Light red between 0.5% and 2% less than total access
Light green between 0.5% and 2% greater than total access
Dark Green >2% greater than total access.

Two tables, on for all clubs and one for only victorian clubs as the non-victorians have unique situations. As a very crude analysis, North and Hawthorn seem to have younger profiles, Melbourne and Collingwood have more full paying memberships (Collingwood obviously have lots of everything - just even more adults).

 

[Lach72]

[quote="The_Wookie,

Looking at GWS and GCS, you would have to surmise that their ratio of kids to adults members is indeed very good, this bodes well for the future IMO. It appears that many families have bought memberships.

WCE and Freo have extremely low rates of kids, Freo have only 10 more than GWS, and WCE have have roughly 3,000 less junior members than GWS.

This is ridiculous, and incredible at the same time, it means kids are squeezed out in favour of Adults in Perth at Subi.

WA needs a third team.[/quote]

No, WA needs a new stadium and access to cheaper seats

 

[Lach72]

I was curious, and figured others would be too...

Total payments

WB 13,206,462
ESS 13,124,833
RIC 12,879,467
STK 12,785,765
NTH 12,777,056
POR 12,086,700
MEL 12,080,791
COL 12,056,542
HAW 11,865,794
CAR 11,510,157
GEL 11,504,224
SYD 11,322,936
BRI 11,257,399
GWS 10,739,611
FRE 10,354,961
ADE 10,352,339
GCS 9,775,186
WCE 9,471,765

Future fund.

MEL 3,885,000
ESS 3,325,000
NTH 3,045,000
WB 2,995,000
BRI 2,994,000
RIC 2,475,000
POR 2,450,000
STK 2,370,000
SYD 1,945,609
GWS 1,734,781
COL 1,275,000
GEE 1,137,500
ADE 1,000,000
CAR 1,000,000
FRE 600,000
HAW 575,000
WCE 575,000
GCS 500,000

Interesting the level of our payments from the AFL given the dividend we also pay to WA footy and the state of our facilities

 

[The_Wookie]

Interesting the level of our payments from the AFL given the dividend we also pay to WA footy and the state of our facilities

Given the profits you make go back into the WAFL, and given you make a lot of profit, the league probably sees no reason why it needs to contribute further.

 

[telsor]

No, WA needs a new stadium and access to cheaper seats

Why not a 3rd (4th) team AND a new stadium?

More supply (more teams/bigger stadium) is the thing most likely to lead to lower prices.

 

[Lach72]

Given the profits you make go back into the WAFL, and given you make a lot of profit, the league probably sees no reason why it needs to contribute further.

We usually make a 300-400k profit after the dividend. We are not swimming in it

 

[Lach72]

Why not a 3rd (4th) team AND a new stadium?

More supply (more teams/bigger stadium) is the thing most likely to lead to lower prices.

And why would you do that? You'd end up likes Melbourne with too many teams. Have a look at our sponsorship Dollars in these charts. Now add in 2 more teams.

A stadium with 15-20 seats allowing for SOME more cheap seats will assist

 

[telsor]

And why would you do that? You'd end up likes Melbourne with too many teams. Have a look at our sponsorship Dollars in these charts. Now add in 2 more teams.

A stadium with 15-20 seats allowing for SOME more cheap seats will assist

If that's your choice, then suck it up and stop whinging.

Many teams and people get to see the game for reasonable prices, or few teams and people get shut out/have to pay heaps.

 

[Lach72]

If that's your choice, then suck it up and stop whinging.

Many teams and people get to see the game for reasonable prices, or few teams and people get shut out/have to pay heaps.

You don't need MANY teams.

An extra 20k seats gives the chance to offer more cheap seats and maintain solvent clubs

 

[telsor]

You don't need MANY teams.

An extra 20k seats gives the chance to offer more cheap seats and maintain solvent clubs

OK. 20K more seats = 20K more people get to see a game each week.

and even 1 more team in said 60k stadium means another 30K seats each week (on average).

It also means the stadium can be paid off more easily.